Marketing Specialist - Customer Engagement

More about the roleAs a Marketing Specialist - Customer Engagement (CRM), you will support the delivery of digital marketing activity, developing and implementing our email and push strategy, key activities and campaigns. Reporting into the Customer Engagement Manager.Assisting in the planning, execution and optimisation of email communications and campaigns to drive customer engagement, retention and sales. This role will leverage strategy, creativity and data analytics to deliver targeted, high-performing communications to customers that enhance engagement with Morrisons. Some of your responsibilities will include: Execute plans in line with agreed calendar activity and key customer moments (customer plan, launches, trade activity) Ensure that all campaigns are planned and delivered on time and meet brand guidelines. Inclusive of promotions, loyalty, product launches, seasonal campaignsEnsure that the media plan is competitive and reaches customers in both a timely and relevant

format.Customer segmentation and targeting; understand the target audience, be dynamic with contentBe an active participant of a high performing, engaged and diverse team, focused on compelling communication, service, sales and profitability Report and track campaign effectiveness through Salesforce Shaping and delivering CRM campaigns using Salesforce Marketing Cloud Work collaboratively with relevant stakeholders to deliver the marketing strategy and trading plan Work closely with the rest of the marketing team to deliver and integrated communications plansMore about you Experience needed to progress to interviewStrong experience with Salesforce Marketing Cloud and understanding of developing campaigns Evidence of delivering consumer centric digital communication and campaigns A strong reputation for a positive outlook and supporting others to succeedExperience of developing communications strategy and translating this into business delivery:sales, profit and cash HTML and SQL
experience Experience with utilising customer data and aligning to GDPR guidelines KnowledgeKnowledge of the Retail and Marketing industry, particularly digital Commercial and financial understanding Strong knowledge of email marketing platforms and CRM systemsKnowledge of loyalty programs and promotional mechanicsUnderstanding of retail loyalty programmes SkillsThe ability to champion change, pace and simplicity An engaging communicator and creative thinkerData-driven mindset and analytical thinker Ability to work under pressure and at paceAttention to detail and quality controlContent planning and copywriting ability More about our perksIn return for all your hard work, you will receive:15% discount in store from the day you join us Additional 10% discount card for a friend or family memberAnnual bonus schemeCareer progression and development opportunitiesGenerous holiday entitlementMarket leading pension scheme and life assurance Healthcare benefits including Aviva Digital GP 'MyPerks'
giving you discount with over 850 retailersFree parking onsiteEnhanced Family, Maternity and Paternity Leave Private HealthcareAlive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you'll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking!At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues.There's more to our business as it's fast paced and ever changing, as such we've got lots of fresh opportunities for you to play your part in our success. We'd love to meet you!At Morrisons, we're proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at
work. Different voices, experiences and ways of thinking help us grow and improve and that's good for our customers too.We're always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong.
Starting as a Bradford market stall, we are proud to be the Yorkshire retailer now serving over 11 million customers nationwide each week. We're unique: both foodmakers and shopkeepers, processing our own fresh produce and preparing more food in-store than any other supermarket.

We offer real opportunities to build your career across our stores, sites, and support teams. We're a down-to-earth team that values hard work, reliability, and great customer service. If you're friendly, dependable, and ready to get stuck in, there's always More to Morrisons for you.

Morrisons is a place where you can be yourself, feel valued, and have a true sense of belonging. We are proud to be an equal opportunities employer and welcome applications from people from all walks of life, as we strive to build a workforce that truly represents the communities we serve.

We are also a Disability Confident Employer, which means we're committed to providing an inclusive and accessible recruitment process. If you require any reasonable adjustments, please let us know when you submit your application and support will be provided wherever it's required.