Marketing Specialist - Customer Engagement

As a Marketing Specialist - Customer Engagement (CRM), you will support the delivery of digital marketing activity, developing and implementing our email and push strategy, key activities and campaigns. Reporting into the Customer Engagement Manager.Assisting in the planning, execution and optimisation of email communications and campaigns to drive customer engagement, retention and sales. This role will leverage strategy, creativity and data analytics to deliver targeted, high-performing communications to customers that enhance engagement with Morrisons.Some of your responsibilities will include:Execute plans in line with agreed calendar activity and key customer moments (customer plan, launches, trade activity)Ensure that all campaigns are planned and delivered on time and meet brand guidelines. Inclusive of promotions, loyalty, product launches, seasonal campaignsEnsure that the media plan is competitive and reaches customers in both a timely and relevant format.Customer segmentation

and targeting; understand the target audience, be dynamic with contentBe an active participant of a high performing, engaged and diverse team, focused on compelling communication, service, sales and profitabilityReport and track campaign effectiveness through SalesforceShaping and delivering CRM campaigns using Salesforce Marketing CloudWork collaboratively with relevant stakeholders to deliver the marketing strategy and trading planWork closely with the rest of the marketing team to deliver and integrated communications plansAbout youFor this role someone who has:Experience needed to progress to interviewStrong experience with Salesforce Marketing Cloud and understanding of developing campaignsEvidence of delivering consumer centric digital communication and campaignsA strong reputation for a positive outlook and supporting others to succeedExperience of developing communications strategy and translating this into business delivery: sales, profit and cashHTML and SQL experienceExperience
with utilising customer data and aligning to GDPR guidelinesKnowledgeKnowledge of the Retail and Marketing industry, particularly digitalCommercial and financial understandingStrong knowledge of email marketing platforms and CRM systemsKnowledge of loyalty programs and promotional mechanicsUnderstanding of retail loyalty programmesSkillsThe ability to champion change, pace and simplicityAn engaging communicator and creative thinkerData-driven mindset and analytical thinkerAbility to work under pressure and at paceAttention to detail and quality controlContent planning and copywriting abilityIn return for all your hard work, you will receive:15% discount in store from the day you join usAdditional 10% discount card for a friend or family memberCareer progression and development opportunitiesGenerous holiday entitlementMarket leading pension scheme and life assuranceHealthcare benefits including Aviva Digital GP'MyPerks' giving you discount with over 850 retailersFree parking onsiteEnhanced
Family, Maternity and Paternity LeaveAlive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you'll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking!At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues.There's more to our business as it's fast paced and ever changing, as such we've got lots of fresh opportunities for you to play your part in our success. We'd love to meet you!At Morrisons, we're proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at work. Different voices, experiences and ways of thinking help us grow and improve and that's
good for our customers too.We're always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong. #J-18808-Ljbffr