Marketing Senior Manager

Join us at PepsiCo - where you can Dare for BetterAt PepsiCo, we're reimagining how people connect with food - creating brands that are not only loved, but truly relevant in today's evolving food culture. From everyday moments to new consumption occasions, we're shaping the future through innovation, creativity and deep consumer understanding.This is an opportunity to play a pivotal role in that journey - transforming how our brands show up beyond traditional categories and unlocking new growth through insight-led innovation.You'll be part of a business where your ideas matter, where you'll work at pace with passionate teams, and where you'll have the opportunity to make a tangible impact on iconic brands enjoyed by millions every day.Lead the transformation of our brands beyond traditional packaged snacks into broader food and meal occasions by driving demand-led innovation.This role brings together consumer insight, brand strategy, and commercialisation to unlock growth
opportunities across Ready-to-Eat, Ready-to-Cook and Away-from-Home channels - ensuring our brands remain relevant, distinctive and connected to evolving consumer needs.

Responsibilities

Identify consumer demand moments and unmet needs across meal occasions (in-home and out-of-home)Translate insights into clear strategic platforms for brand growth and expansionDefine opportunities across Ready-to-Eat, Ready-to-Cook and Away-from-Home with a clear right-to-win for our brandsBuild future-facing, consumer-led brand extensions and sub-brand architecturePartner with cross-functional teams to develop and commercialise winning product solutionsEnsure all innovation is scalable, commercially viable and aligned to consumer needsLead the development of integrated, 360 communication strategies, adapting global assets for the UK marketEnsure consistent, compelling brand messaging aligned to strategyLead Away-from-Home strategy and activation, delivering engaging and impactful brand experiencesDevelop an end-to-end playbook for consistent brand activation across channels and key eventsCollaborate closely with sales teams to support execution and external sell-inEstablish clear success
metrics and track performance, providing insights and recommendations to optimise impact

Significant experience in consumer strategy, brand innovation, or marketing within FMCG or food & beverageProven ability to lead cross-functional teams and deliver consumer-led innovation at scaleStrong understanding of consumer insight, brand development and commercial deliveryExperience working with Away-from-Home channels or brand activations is advantageousStrategic mindset with strong storytelling and influencing skillsPassion for food, culture and driving brand relevance through innovationWhy Join Us? We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits-from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running. Job SummaryReq ID: 2026-434964# of Openings: 1Job Function: MarketingRelocation: No