Marketing Operations Manager

We are seeking a Marketing Operations Manager to join our team based from our Head Office in London Bridge (hybrid working). Reporting to the Senior Campaigns Manager and external agencies, to devise and execute marketing campaigns that support revenue and customer communications objectives. Creating high awareness and engagement with key messages to customers, that build trust and integrity for Southeastern. As part of the marketing team, you will work to deliver engaging and interesting customer information campaigns that best represent Southeastern.,

• In line with the annual campaigns plan, devise customer information campaigns with the aim of informing and retaining customers. Maintaining trust and transparency
• Ensuring campaigns are delivered on time and to budget
• With the Senior Campaigns Manager - brief media and creative agencies on customer information campaigns
• Manage specific campaign budgeting and forecasting, raising purchase orders and keeping the PO tracker up to date. Ensuring the Senior Campaigns Manager has everything required for monthly meetings with the Finance Business Partner
• Work to help develop creative assets, researching subject matter, writing, editing and proofing all copy to ensure accuracy
• Manage the implementation, tracking, measurement and post campaign analysis of marketing campaigns, paying close attention to ROI and evolving learnings to optimise future activity
• Ensure that Southeastern's brand and identity is adhered to in campaigns and marketing communications
• Comply with internal approvals procedure and industry guidelines, specifically ASA and CAP code
• Working with the wider Marketing, and Commercial team to understand relevant messaging to include in Customer Information campaigns
  
  Educated to degree level or equivalent
• Excellent attention to detail
• Strong collaboration skills
• Campaign management experience and working with agencies
• Good understanding of cost of marketing activity
• Clear understanding of marketing reporting and all aspects of the marketing mix
• Outstanding attention to detail with strong copywriting, proofing, and editing skills
• Thinking and problem solving
• Strong communication and people skills
• Excellent attention to detail with ability to think creatively and strategically
• Proactive and a self-starter
• Ability to work at pace across multiple activities and to tight deadlines
• Excellent team player
  
  We're one of Britain's busiest train operators, serving London, Kent and parts of East Sussex. We run over 1,700 trains a day, carrying more than 500,000 passengers and serving 180 stations.
However, working on our railway is more than getting passengers from A to B. It's about all the little moments that make a difference to their journey. It's also about making our railway a great place to work. With a team that represents the communities we serve. This is a journey we're fully committed to and we're proud to have been named a 'Great Place to Work' at the 2023 National Rail Awards and endorsed as a WORK180 Employer for Women. Our ways of working are what we expect of everyone at Southeastern. They are powerful. Tiny moments, every day, from every one of us, add up to massive, positive change. Improving how it feels to work here and how it feels to travel with us. At the heart of everything we do, our Safeguarding Team works to keep our customers, colleagues, and the public safe by improving safeguarding measures and knowledge making sure everyone gets home safe, every day.