Marketing Manager - Tax

This role sits within Group Corporate Services, in Group Corporate Affairs and Marketing. The team tells KPMG's story internally and externally, protects and enhances the brand, and uses insights, expertise and relationships to support the firm's priorities. You will support the development and delivery of integrated campaigns across alliance partnerships, priority sectors and technology themes such as cloud, data and cyber. You will bring together marketing, business development and sales enablement teams to create relevant client experiences, generate opportunities and improve return on investment. Roles and responsibilities

• Partner with business and business development stakeholders to define strategic direction, go-to-market plans and integrated campaigns for assigned sectors, capabilities or alliance partnerships.
• Develop client-focused propositions, audience plans, channel strategies, budgets and timelines that connect brand activity, lead generation and sales opportunities.
• Lead end-to-end campaign delivery, coordinating creative, digital, sales and external supplier activity to achieve agreed objectives.
• Set clear campaign objectives and key performance indicators, then monitor results and communicate progress and outcomes to senior stakeholders.
• Use campaign, client and market data to identify insights, optimise activity and improve return on investment.
• Champion effective use of digital platforms, marketing automation and customer relationship management systems across the team and wider business.
• Coordinate colleagues across locations and teams, creating a collaborative approach and maintaining alignment across Corporate Affairs and Marketing and sales enablement functions.
• Apply market and competitor insight to improve campaign decisions, challenge established approaches and identify new opportunities for value creation.
  
  Evidence of developing and delivering integrated marketing campaigns that achieved measurable brand, engagement, lead-generation or commercial outcomes.
• Experience of translating business priorities and client insight into clear campaign strategies, propositions, audience plans and channel choices.
• Strong project management experience, including managing multiple campaigns, budgets, timelines, dependencies and stakeholders.
• Experience of working across marketing, business development, sales, creative or external partner teams to deliver coordinated activity.
• Practical knowledge of digital marketing channels and tools, including search engine optimisation, paid search, customer relationship management, marketing automation and analytics platforms.
• Evidence of using performance data, market research and client insight to evaluate campaigns, recommend improvements and communicate outcomes to senior stakeholders.
  
  We are the people responsible for telling our story - internally, to the public, to influential opinion-formers. We protect and enhance the KPMG brand. We use the power of our collective expertise, insights and relationships to equip KPMG to make the difference today and in the future. Join us, and you'll look after the voice, footprint and reputation of the firm, making sure we have a clear position that brings our purpose and values to life. We are made up of Marketing, Strategic Campaigns & Content, Communications, Stakeholder Engagement and Corporate Responsibility & Sustainability teams - together we help our people, clients and communities succeed.