Marketing Manager Media & Integrated Campaigns
Pret a Manger, City of Westminster
Marketing Manager Media & Integrated Campaigns
Salary not available. View on company website.
Pret a Manger, City of Westminster
- Full time
- Permanent
- Onsite working
Posted today, 8 Nov | Get your application in now to be one of the first to apply.
Closing date: Closing date not specified
Job ref: ddd1dd5ab6154ddd95cb4ef12886b5fe
Location ref: City of Westminster
Full Job Description
Sitting at the heart of the UK Marketing team, the Marketing Manager - Media & Integrated Campaigns will be a key driver of how Pret shows up in the UK. This is a manager role for someone with strong media expertise, sharp strategic marketing thinking and excellent agency management skills. You will work closely with the Head of Media Strategy & Planning to translate business and marketing priorities into impactful campaigns, with a particular focus on media, while ensuring Social, PR and Creative work together to deliver stronger brand and commercial outcomes. You are commercially sharp, culturally switched on and instinctively understand what is happening in the UK, from consumer behaviour and media trends to the cultural moments that can make a brand more relevant. What You Will Own Media Strategy & Investment You will bring strong media expertise to Pret's planning and investment decisions across OOH, social, digital and emerging channels. You will manage the day-to-day relationship with the Media Agency, challenge recommendations and ensure plans deliver against business and campaign objectives. You will analyse campaign performance and results, understand what is driving success, and connect media performance to wider business and transactional outcomes. You will turn data and insight into clear recommendations, identifying what to optimise, what to do differently and where to invest next to improve effectiveness. Integrated Campaigns From brief through to live execution, you will bring campaigns together across Media, Social, PR, Creative and Activation. You will ensure every channel has a clear role, all touchpoints work together and the customer experiences one coherent idea. You will work closely with our in-house Creative team on briefing and development, ensuring creative thinking, channel strategy and execution are connected from the start. Social, PR, Culture & Partnerships You know what is happening in the UK before it trends. You understand the conversations, people, brands and cultural moments that matter to Pret's customers and, importantly, which ones are worth Pret showing up in. You will work closely with our Social and PR partners to identify opportunities and shape ideas across influencers, activations, collaborations and partnerships. You bring ideas that nobody asked for and back them with a clear point of view. You know when Pret should join a conversation, create its own moment or partner with something already happening in culture. You understand how to put Pret alongside the right people, brands and communities. Not simply the obvious ones, but the ones that make our customers feel like we get them. You also know how to turn those moments into bigger brand impact by connecting them across Media, Social, PR and other channels. Agency & Partner Management You will be a strong day-to-day lead across our external Media, Social and PR partners. You build productive relationships while holding partners accountable for the quality, effectiveness and delivery of their work. You challenge thinking, encourage innovation and bring agencies together around shared objectives rather than allowing activity to operate in silos. Cross-Functional Collaboration You will work closely with Brand, Creative, CRM, E-commerce, Commercial, Operations and Finance to ensure marketing activity supports wider business priorities and that paid and owned activity work effectively together. Team You will manage and develop one direct report, setting a high bar for delivery, collaboration and accountability.
- 5+ years' experience in brand, media or integrated marketing, ideally in a fast-paced B2C, consumer or retail business.
- Strong media expertise, with experience across strategy, planning, investment and optimisation across OOH, social, digital and emerging channels.
- Proven integrated campaign experience, from strategy and briefing through to execution and evaluation.
- Experience managing significant budgets, with a strong understanding of investment levels, channel effectiveness and how to make informed decisions about where and how to invest.
- Strong analytical and problem-solving skills, able to interpret results, identify what is driving performance and turn insights into clear recommendations.
- Strong agency management skills, particularly across Media, Social and PR.
- Commercially and culturally sharp, with a strong understanding of UK consumers, media and culture.
- Strong creative judgement, with the ability to spot great ideas and connect them to the right audience, channel and moment.
- Excellent stakeholder and people management skills, with experience working cross-functionally and developing others.
- Hands-on, proactive and ambitious, comfortable moving between strategy and detail and pushing work forward at pace.
Proud makers of freshly made food, organic coffee and big ideas. Across 750+ shops and 20+ countries, our teams are shaping the future of Pret through innovation, inclusion, great customer service and a shared passion for doing the right thing. We're growing fast on our mission to be the hospitality employer of choice everywhere we operate - so it's an exciting time to hop on board., Pret is where passionate, hardworking, wonderful people (like you!) find what they need to shine. Growth is at the heart of everything we do - from supporting our people to grow in confidence and skills to pursue their unique paths, to figuring out how to make our food and coffee even more delicious and accessible.
Our offices are where teams come together to collaborate, connect and bring great ideas to life. Wherever you're based, you'll find: - Individual ways to grow: fully funded professional qualifications, leadership development and informal and formal mentoring - Diversity & belonging: Everyone's welcome at Pret - you'll be valued for who you are and supported to feel confident in yourself and your skills - Pace & variety: Build a diverse skillset, meet some new people and learn (a LOT) - Community & purpose: We work together to creative positive change through the Pret Foundation Our values - Be kind, honest and generous: bring genuine warmth and your authentic self to work every day - Bring your passion: share our passion for food and exceptional customer service - Spread joy every day: small acts of kindness are a big part of what makes the Pret experience special The perks - A Gold Card! That means when you're in the office, your food and drinks are on us. And when you're not, you get 5 free drinks a day and 50% off everything else - 33-38 days of annual leave (increasing with service) - Free private medical aid cover - with the option to add a loved one - 4-5% pension contribution (increasing with service) - Life assurance at 3x your annual salary - Loyalty awards to celebrate every 5 years you're with us - And more - think: a flexible benefits platform, season ticket loans, a healthcare cash plan, mortgage services, financial wellbeing provisions, option to take a sabbatical after 3 years and opportunities to support our incredible charity, the Pret Foundation.
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About this company
Pret a Manger
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