Marketing Manager

As our Senior Marketing Manager within Group Brand Media Marketing, you'll help shape how The AA shows up across the UK. Working closely with the Head of Brand Marketing, you'll turn business priorities into effective media strategies and plans that build the Group brand while supporting our individual businesses, particularly Roadside and Car Care. This is a hands-on, commercially focused media role. You'll work with specialist agencies to plan and deliver above the line (ATL) activity, understand channel performance and costs, and use econometrics and campaign insights to optimise investment. You'll also connect teams across the business, balancing different priorities while providing clear, confident recommendations to senior stakeholders.,

• Shape and deliver short and long-term media strategies and ATL plans, spanning brand campaigns, direct response activity and tactical product launches.
• Work with media agencies on channel selection, planning, buying and delivery, scrutinising costs, proposals and commercial value to ensure investment is effective.
• Partner with our econometrics agency and internal insights team to interpret modelling, challenge assumptions and translate results into measurable optimisation opportunities.
• Help manage media investment of approximately £5 million, monitoring budgets, forecasting and performance across multiple business priorities.
• Act as a trusted media partner to Roadside, Car Care and other AA teams, aligning local plans with the wider Group brand strategy and navigating competing demands.
• Present media plans, results and recommendations to senior stakeholders, confidently explaining decisions and holding agencies and partners to account.
  
  Solid experience in media strategy and planning, with strong working knowledge of ATL channels, media costs, buying and how different channels contribute to brand and response objectives.
• Practical experience using campaign reporting, econometrics or marketing effectiveness modelling to evaluate performance, question findings and improve future plans.
• Confidence managing and constructively challenging media agencies, using evidence and commercial judgement to assess their recommendations.
• Strong budget management, forecasting and numerical skills, with an eye for detail and the ability to balance longer term brand building with immediate trading needs.
• Experience engaging and influencing stakeholders at different levels, including communicating complex media decisions clearly to senior leaders.
• Excellent organisation and prioritisation skills, with the resilience to juggle concurrent campaigns, stakeholders and deadlines across a complex business.
Nice to Have
• Experience of both agency and in-house environments, or working with multiple brands or business units.
• Exposure to digital or below the line media effectiveness, and creative campaign briefing or delivery.
  
  Cash car allowance and private medical insurance
• Help shape the media strategy behind one of the UK's most recognised and trusted brands, across Roadside, Car Care and the wider AA Group.
• Influence significant media investment, with a remit covering approximately £5 million in marketing spend and campaigns from brand building to product launches.
• Combine creative brand thinking with econometrics and performance insight to improve media effectiveness and make your recommendations count.
For over a century, The AA has been keeping Britain moving. Today, millions of drivers trust us to be there when it matters most, and we're equally committed to supporting the people who make that possible. With a 4.5-star Glassdoor rating, we've built a culture where colleagues are empowered to grow, collaborate and make a real impact for our customers on every journey. Which has been recognised by Sunday Times "Best Places to Work" for the last two years.

At The AA, we value the unique perspectives, experiences and ideas that our people bring. We've nurtured a workplace where everyone feels valued, respected and empowered to do their best work. Through our employee communities and inclusion initiatives, we've created opportunities for people to connect, share experiences and influence positive change across the business. This is a place where your voice matters and where you can belong, grow and succeed. Driven by People, Rewarded by Benefits We believe in rewarding our people. That's why we offer a comprehensive benefits package including;
• 25 days' annual leave plus bank holidays, the option to buy additional holiday
• Up to 7% employer pension contribution
• Free AA breakdown membership from Day One with 50% discount for family and friends, discounts on AA products including car and home insurance
• 24/7 GP access and wellbeing support for you and your family
• A wide range of employee discounts, including our popular car salary sacrifice scheme