Marketing Manager

We are looking for an experienced, commercially minded Marketing Manager to join our dynamic team and drive brand awareness, customer engagement, and revenue growth across a diverse portfolio of products and services. Using customer insight, digital marketing expertise, and performance data, you will develop and optimise targeted campaigns that generate demand, support sales, and deliver measurable commercial results. You will bring a strong understanding of marketing principles, a data-led mindset, and the ability to create and deliver effective campaigns. This role requires creativity, commercial awareness, and strategic thinking to support IH London's revenue goals across a diverse range of services. This is a full 360° marketing role. Alongside managing your own product portfolio, you will develop recognised expertise in one or more marketing disciplines, helping shape best practice across the wider team., IH London offers a broad portfolio including language teaching and training, examinations, and accommodation. Each area serves distinct customer groups with differing needs. As part of our commitment to development, product areas may evolve, giving you the opportunity to broaden your experience and take on new challenges. Role Responsibilities: Own and deliver targeted marketing plans for your product area, working closely with the Head of Marketing and key stakeholders. Drive joined-up, multi-channel activity across the full customer journey. Insight & planning 1. Conduct market, customer, and competitor research 2. Turn insights into clear, actionable strategies 3. Develop targeted B2B and B2C marcomms and messaging Campaigns & content 1. Plan and execute multi-channel campaigns (digital, email, social, PPC, SEO) 2. Create engaging, customer-focused content across channels 3. Ensure messaging is clear, consistent, and culturally relevant Performance 1. Track performance against measurable KPIs 2. Optimise campaigns using data and testing Sales 1. Partner with Sales teams to develop lead-generation campaigns 2. Support conversion activity and strengthen customer acquisition strategies Web & UX 1. Improve web content, SEO, and web upkeep 2. Support lead generation and conversion (MQL

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Collaboration 1. Work closely with sales, marketing, operations, and external stakeholders 2. Present plans, results, and insights to stakeholders, If you're passionate about marketing and would like to contribute to a globally recognised education organisation, we would love to hear from you! Applications will be reviewed by the relevant Hiring Manager, who will contact shortlisted candidates to arrange interviews. Please note that if you are successful at the interview stage, all offers are subject to a right-to-work in the UK eligibility check and two satisfactory references. We encourage fairness and equality in our recruitment and selection process. Our shortlisting and interviewing will be carried out by more than one person, and interview questions will be related only to the requirements of the role., Upload your CV / Resume and any other supporting documents in PDF or DOCX
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Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Statistics Statistics The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing Marketing The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
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  1. Demonstrable experience delivering marketing campaigns with measurable commercial results
2. Experience using marketing performance data and customer insight to optimise campaigns 3. Strong understanding of customer journeys and conversion pathways 4. Familiarity with platforms such as Google Analytics, WordPress, Mailchimp, Canva, Monday.com or similar marketing tools 5. Experience creating and overseeing high-quality marketing collateral, including digital advertising, brochures, promotional materials and campaign assets Who will thrive in this role? 1. A commercially minded marketer who enjoys analysing data and improving performance 2. Someone comfortable managing multiple projects and priorities 3. A strong communicator who can adapt messaging for different audiences and cultures 4. A marketer who enjoys combining creativity with measurable business impact, 1. Relevant marketing qualification or degree 2. Proven experience delivering marketing campaigns with measurable commercial outcomes 3. Strong understanding of digital and social media channels 4. Analytical, customer-focused, with insight into buyer behaviour 5. Knowledge of user journeys across multiple channels 6. Experience with tools such as Google Analytics, WordPress, Mailchimp (or similar) 7. Understanding of B2B and B2C marketing approaches, 1. Exposure to PPC, SEO or paid media 2. Design skills (Adobe or Canva) 3. Strong visual awareness Skills we're looking for: Essential skills 1. Clear communication and copywriting skills 2. Strong organisation and time management 3. Proactive, can-do attitude 4. Collaborative team player

At International House London (IH London), we believe in the power of language to connect people and cultures. Since 1962, we've been bringing the world closer together through innovative language education, teacher training, and international programmes. Located in the heart of Covent Garden, we are now looking for an ambitious Marketing Manager to join our team and play a key role in driving awareness, engagement, and revenue across our diverse portfolio of services., IH London opened in 1959. We are the no.1 language school in Central London, judged by the latest British Council inspections and reported in the EL Gazette (2019). Every year we train over 500 new teachers and enable them to embark on exciting new journeys across the globe to inspire and teach others. IH London was started by John and Brita Haycraft, the founders of IHWO, and its classrooms saw the very first CELTA courses back in the 1960s. The premises is very centrally located in Covent Garden. The centre is now a charitable trust, and is most well-known for English language courses and teacher training. We have, from our beginnings, been a leading contributor in the ELT field and we strive to continue to make a significant contribution to the international language education community., We are based in the beautiful Covent Garden in central London, famous for its shops, cafes, restaurants and West End theatres. Within a short walking distance you will also find the Royal Opera House (home to the Royal Ballet, as well as the Royal Opera), the British Museum (voted one of the top ten museums in the world by National Geographic) and The National Gallery (the story of European art, masterpiece by masterpiece). In the school, the on-site café sells a wide range of delicious food, snacks and beverages, from breakfast until the evening. All food is prepared fresh each day. There are 2 supermarkets at the nearby tube stations: Sainsbury's and Waitrose. A meal deal lunch from the supermarket (sandwich, snack and drink £3.00 and a kilo of oranges is £2-3. The school is minutes from two tube stations: Covent Garden and Holborn. We are only two tube stops away from Kings Cross St Pancras International if you take the Eurostar from Paris., IH Teach English is part of International House World Organisation, founded in 1953, offering teacher training & professional development courses as well as job opportunities worldwide., All rights reserved @ International House World Organisation Manage Consent To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Statistics Statistics The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing Marketing

Why join IH London? 1. Work in a reputable international organisation with global impact 2. Flexible working approach 3. 30 days annual leave + 8 bank holidays 4. Opportunity to grow your specialism and broaden your marketing expertise 5. Collaborative, supportive, and purpose-driven culture 6. Enjoy working from our Covent Garden office in the heart of Central London 7. Great perks: Free language courses, Perks at Work, EAP, Eye Tests, Health Cash plan, Cycle to work scheme and access to the IH London staff portal