Marketing Manager

The Marketing Manager is a senior role within the Commercial & Growth Directorate, responsible for developing and delivering Healthcare Ireland's marketing strategy across all channels - driving enquiry generation, supporting occupancy growth, strengthening the Group's brand, and managing its digital presence and reputation across all markets. Reporting to the Commercial & Growth Director, the postholder ensures that Healthcare Ireland is visible, trusted, and compelling to the families, residents, commissioners, and prospective employees it needs to reach, and that marketing activity is data-driven, measurable, and directly linked to the Group's commercial and people objectives.

This is a broad, hands-on role that spans brand management, digital marketing, content creation, online reputation management, social media, internal communications, and employer brand. Working closely with the Commercial Finance Managers, Contracts & Commissioning Manager, People Director, and operational teams, the Marketing Manager ensures the Group's marketing effort is joined-up, impactful, and consistently reflective of Healthcare Ireland's values and quality positioning.

Healthcare Ireland Group operates a network of care homes across England, Scotland and Wales, delivering person-centred, compassionate, and safe care. Our mission is to enhance residents' lives, support our people, and drive continuous improvement through strong leadership, innovation, and values-led decision-making., Healthcare Ireland provides care services in an environment where individuality is emphasised and the privacy and dignity of all our residents is recognised. We currently have over 1,800 employees throughout our 25 Homes. We are incredibly proud of not only the work our employees do, but the quality of care we are able to offer as result of their commitment.

We started Healthcare Ireland Group in July 2015 with the opening of Bradley Manor Care Home. Our categories of care include general and dementia nursing, dementia residential, mental health, physical disability and learning disability.

We are passionate about providing the highest standards of care in safe, positive and flexible environments, which enable each person who uses our services to achieve their potential. We are committed to providing each employee with a fulfilling working environment, encouraging personal and professional development. We aim to be a first class, independent organisation delivering innovative, collaborative and value for money services.

Our ultimate purpose is to work with the people who use our services and their families and friends, to enable them to take control of their lives.

We're always on the look out for people who care, whether that's caring for our residents, or in one of our roles like laundry, kitchen, administration or maintenance.

Our passionate, ever-growing team means that you'll be working with people who pride themselves on the work they do. Each of our Homes and our Head Office work together to achieve something excellent that truly makes a difference in people's lives.

Caring for our residents is at the heart of all we do, and we'd love to have you join the team.

Our benefits

Healthcare Ireland Group is not just a workplace; it's a community where your work has a purpose, and your contributions are valued.

If you're passionate about making a difference and are seeking a rewarding career in healthcare, we welcome you to explore opportunities with us and help continue our legacy of excellence in care ., Healthcare Ireland provides care services in an environment where individuality is emphasised and the privacy and dignity of all our residents is recognised. We currently have over 1,800 employees throughout our 25 Homes. We are incredibly proud of not only the work our employees do, but the quality of care we are able to offer as result of their commitment.