Marketing Lead- Life Sciences

Salary not available. View on company website.

Transperfect, West Norwood, Lambeth

Full time
Permanent
Onsite working

Posted today, 31 Aug | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

Job ref: 02a43a02ec044eaa93a4798b844b50b8

Location ref: West Norwood, Lambeth

Transperfect

Full Job Description

Collaborate closely with the Life Sciences Marketing Program Manager to shape and drive the life sciences digital strategy and content
Own key workstreams across campaign planning, content execution, SEO, lead generation, funnel optimization, and performance reporting
Act as the go-to lead for digital performance reviews and contribute to program KPIs analysis
Lead quarterly marketing performance retrospectives, analyzing what campaigns, messaging, and channels are driving results
Identify high-performing tactics to scale, and work with the Life Sciences Marketing Program Manager to flag underperforming assets or workflows for revision
Work cross-functionally to address campaign bottlenecks, audience friction points, and cross-department misalignments
Drive initiatives to boost domain authority and organic search visibility through content strategy, backlinks, PR coordination, and technical SEO improvements
Collaborate with the Life Sciences Marketing Program Manager to develop long-term content strategies that support keyword clusters and semantic search
Collaborate with web and digital marketing teams to ensure our sites are optimized for discoverability and UX
Partner with marketing ops and sales to improve lead scoring models, routing processes, and CRM hygiene
Partner with performance marketing to plan and execute lead generation including drafting, editing, and optimizing content across various campaign types-webinars, nurture series, digital ads, and downloadable resources
Set clear KPIs for campaigns, track performance, and refine tactics based on analytics
Align closely with sales enablement to ensure follow-up messaging and documentation are streamlined and effective
Monitor and report on digital campaign ROI and audience behavior to inform future strategy
Work closely with life sciences sales and subject matter experts to identify marketing needs and messaging priorities
Stay attuned to industry pain points and customer feedback to inform campaign planning
Ensure all campaign efforts are aligned with evolving product roadmaps, go-to-market strategies, and commercial goals
Provide insights on market trends, buyer behavior, and competitive positioning to adjust messaging and targeting
Coordinate with creative, digital, and web teams to bring campaigns to life
Ensure consistency of messaging, branding, and design across all digital touchpoints

The ideal candidate is a proactive, results-driven marketer with 5+ years of experience executing and optimizing digital campaigns, developing compelling content, and aligning with cross-functional teams to generate leads and drive measurable business impact. This is a highly collaborative role ideal that will help execute campaigns and shape the direction of our digital strategy-leading performance reviews, aligning with cross-functional teams, and championing scalable, data-driven programs. You'll play a hands-on role in building full-funnel campaigns and fueling demand by showcasing the value of TransPerfect Life Sciences solutions to various personas across different use cases., Bachelor's degree in marketing, communications, or a related field
5+ years of experience in B2B marketing, preferably in life sciences or healthcare industries
Proven ability to manage digital campaigns from strategy through execution
Excellent writing and communication skills
Strong project management skills and attention to detail
Familiarity with marketing automation tools (e.g., Monday.com, HubSpot), CRM systems (e.g., Salesforce), and basic design tools (e.g., Canva)
Analytical mindset with the ability to interpret performance data and optimize accordingly
Comfortable working across teams and presenting ideas to stakeholders
Travel: 10-15%

TransPerfect was founded in 1992 with a simple mission to provide the highest quality language services to leading organizations worldwide. Started as a two-person company operating out of a dorm room, TransPerfect has spent nearly three decades solving global business challenges for our clients and has become one of the most successful growth stories in the business world.

Direct job link

https://www.jobs24.co.uk/job/marketing-lead-life-sciences-127318966