Marketing & Engagement Lead
Home Instead , Luton
Marketing & Engagement Lead
Salary not available. View on company website.
Home Instead , Luton
- Part time
- Permanent
- Onsite working
Posted today, 31 Aug | Get your application in now to be one of the first to apply.
Closing date: Closing date not specified
Job ref: c165ceada6604470ad74d6046d3ecd5c
Location ref: Luton
Full Job Description
- Recruitment Marketing: + Develop and deliver targeted recruitment marketing campaigns to attract high quality Care Professionals. + Create engaging social media content, digital assets, and storytelling pieces that highlight the Home Instead culture. + Manage advertising across job boards, social channels, and local community platforms. + Track metrics and leverage data to optimise campaigns based on performance.
- Business Development & Community Engagement: + Build strong relationships with local organisations, community groups, and referral partners. + Represent Home Instead at community events, networking meetings, careers fairs, and local business forums. + Support outreach activities to raise brand awareness and generate client enquiries. + Assist with local PR opportunities, partnerships, and promotional events.
- Social Media & Digital Presence: + Manage and grow the North Hertfordshire and Luton social media accounts (Facebook, Instagram, LinkedIn, TikTok if applicable). + Plan and create high quality content including posts, videos, reels, stories, and caregiver testimonials. + Respond to enquiries and comments promptly to support community engagement. + Monitor analytics and report on performance and opportunities for improvement.
- Internal Engagement: + Support initiatives that boost caregiver engagement and retention (celebrations, newsletters, events, recognition programmes). + Collaborate closely with recruitment and care teams to ensure messaging is aligned and effective.
- Experience in marketing and social media management is essential.
- Strong writing skills with the ability to create warm, authentic content.
- Confident using platforms such as Canva, Meta Business Suite and basic analytics tools.
- Excellent communication and relationship building skills.
- A proactive mindset and the ability to work independently across two office locations.
- Experience in the care sector is a bonus but not essential. Personal Attributes
- Friendly, people focused, and aligned with Home Instead's values.
- Creative, curious, and confident trying new marketing ideas.
- Organised, reliable, and able to juggle multiple priorities.
- Comfortable representing the company in community settings.
Part time role (20 hours p/w). - Time split between our North Hertfordshire and Luton offices with occasional travel to local community events and partner sites.
- A supportive, value driven working environment within a purpose led organisation.
- Training and development opportunities in marketing and care sector knowledge.
- Autonomy to shape campaigns and contribute creative ideas.
- The chance to make a meaningful impact in the lives of older people and the community.
We are expanding our local presence and are looking for an enthusiastic marketing / business development professional to help us grow our care professional community and client base across North Hertfordshire and Luton. This part-time role is ideal for someone who thrives in a people focused environment, enjoys crafting compelling content, and is confident engaging with community partners.,
Direct job link
https://www.jobs24.co.uk/job/marketing-engagement-lead-127311012
About this company