Marketing Director

Your team: Lead the marketing team behind one of the world's most iconic and trusted news brands, The Times and The Sunday Times. At a pivotal moment in the evolution of subscription media, marketing sits at the heart of our commercial strategy and long-term growth ambition. You'll lead a high-performing, collaborative team operating in a fast-paced publishing environment where data, storytelling, audience insight and creativity come together to drive meaningful subscriber growth. Working closely with product, editorial, data and commercial teams, you'll help shape how millions of readers discover, engage with and subscribe to some of the most influential journalism in the world. Your role: We're looking for a senior growth marketer to lead audience and subscriber growth across our digital portfolio. This is a high-impact role for an ambitious, commercially-minded marketer who thrives on combining analytical thinking with creative execution. You will own the brand marketing, performance marketing and lifecycle and engagement strategy, ensuring investment is optimised against subscriber growth, retention and revenue targets. You'll play a critical role in scaling our subscriber base through sophisticated audience segmentation, customer messaging and performance optimisation. This is an opportunity to help shape the future growth of an iconic media brand - balancing commercial performance with the responsibility that comes from growing a trusted journalism business with national influence. Reporting into the General Manager, you'll have visibility across the organisation and the autonomy to influence strategy at scale. Day to day you will:

• Develop and execute growth strategies that scale subscriber acquisition while strengthening long-term customer value and engagement.
• Lead brand marketing initiatives that strengthen awareness, consideration and affinity for one of the world's most iconic news brands, ensuring performance activity and long-term brand building work together to drive sustainable subscriber growth.
• Own and manage marketing budget allocation across acquisition, retention and audience growth channels, maximising efficiency and return on investment.
• Lead audience segmentation and targeting strategies using behavioural, demographic and first-party data insights.
• Identify opportunities for base growth across digital channels, partnerships, content distribution and lifecycle marketing.
• Drive channel performance across paid social, search, display, affiliates, CRM and emerging acquisition platforms.
• Build rigorous testing and optimisation frameworks to improve conversion, engagement and retention across the subscriber journey.
• Translate marketing performance data into clear commercial recommendations and actionable insights for senior stakeholders.
• Partner closely with editorial, product and analytics teams to align audience growth opportunities with content strategy and reader experience.
• Monitor attribution, incrementality and marketing effectiveness to ensure investment decisions are commercially sound and data-led.
• Champion a culture of experimentation, continuous learning and growth-focused decision making across the wider business.
  
  Significant experience in a growth marketing leadership role within a subscription, digital consumer or media business.
• Proven ownership of sizeable marketing budgets and multi-channel investment strategies.
• Strong understanding of audience segmentation, customer lifecycle management and subscriber growth dynamics.
• A data-driven mindset with the ability to turn complex performance insights into clear strategic action.
• Experience driving measurable acquisition and retention growth through testing, optimisation and experimentation.
• Commercial acumen combined with creative thinking and strong consumer intuition.
• Confidence influencing senior stakeholders and collaborating cross-functionally across editorial, product and commercial teams.
• A passion for journalism, storytelling and building meaningful relationships with audiences at scale.
  
  News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.
At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements. Life at News Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information. We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy. At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and Next Gen.

Some of our benefits include:
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
• 'Bikes for Work' and 'Electric Car' scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year