Marketing & Development Manager

Reports to: Head of Sales, Marketing & Development, WT&C
Responsible for: Marketing & Communications team

Reporting to the Head of Sales, Marketing & Development, you will play a key role in driving ticket sales, revenue and audience growth for Woking Theatre, Rhoda McGaw Theatre and Nova Cinema. You will:

· Plan and deliver marketing campaigns that grow audiences and revenue, working collaboratively across the venue and with ATG's central teams.

· Bridge day-to-day operational delivery with the strategic aims of venue leadership.

· Act as the primary contact for producers and marketing agencies, leading campaign development and identifying sales opportunities to increase occupancy and revenue.

· Build and nurture relationships with businesses and individuals to grow income from corporate partnerships and sponsorship.

One of the most diverse venues in the ATG portfolio, WT&C is a 1,300 seat Theatre which hosts world class entertainment, the Rhoda McGaw a 230 seat Theatre that provides a home for communities from across the region and the highly acclaimed Italia Conti and a 950 seat 7 screen Cinema that shows all of the latest blockbusters.

It is a very exciting time to join WT&C as we reach the final stages of a re-brand and major capital programme. The Venue has never looked better and your role in welcoming audiences and Producers will be key.

Marketing Campaigns

· Work closely with venue and central colleagues to deliver effective, insight-driven marketing campaigns aligned with communications plans.

· Act as the primary day-to-day contact for Producers and agency partners, cultivating strong, effective relationships.

· Manage the day-to-day relationship with media partners and third-party suppliers, ensuring excellent long-term partnerships and strong return on investment.

· Create or adapt marketing assets for shows and venue initiatives, ensuring timely delivery across all channels. Manage agencies in asset creation and proactively share assets with other ATG venues.

· Maintain accuracy and brand consistency across all marketing, advocating for the show and venue brand at all times.

· Deliver agreed sales and audience targets, managing campaign budgets and reporting.

· Ensure accurate and timely set-up for priority and public booking periods and associated activity.

· Deliver marketing campaigns that support ATG's membership scheme, corporate partnerships, sponsorship commitments, venue F&B targets and other ATG initiatives.

· Continuously challenge and evolve campaigns to improve efficiency and effectiveness.

Audience & Sales Development

· Collaborate with Revenue Management to evaluate sales performance and implement tactics that improve occupancy and average ticket price.

· Work with ATG's Data & CRM teams to identify underrepresented audience groups and develop strategies to reach them.

· Partner with Central Marketing & Data teams to test initiatives that grow audiences and sales.

· Brief outbound group-sales campaigns to the Contact Centre and collaborate to ensure successful delivery.

· Define an on-sale calendar that maximises impact and aligns with ATG's central processes.

· Where relevant, support the maximisation of tourism sales opportunities.

· Identify and pursue opportunities to increase revenue through sponsorship, corporate partnerships and business engagement.

Corporate Development & Sponsorship

· Develop a suite of sponsorship opportunities across the venue, creating compelling marketing materials to promote them.

· Build and nurture relationships with local businesses, organisations and individuals to grow income from corporate partnerships and sponsorship.

· Work to agreed corporate and sponsorship targets, maximising additional revenue streams for the venue.

Reporting & Evaluation

· Adhere to ATG briefing, reporting and evaluation processes to ensure consistent ways of working across the company.

· Deliver robust campaign evaluations that demonstrate effectiveness and capture learnings for future activity.

· Produce clear sales analysis, reporting and campaign evaluations to inform future activity.

· Manage campaign budget tracking, ensuring efficiency and value for money in all marketing activity.

Management & Collaboration

· Line-manage, develop and motivate staff in line with ATG values.

· Work closely with the Venue Communications Manager to deliver coherent, synergistic campaigns.

· Actively contribute to the ATG marketing community, including seminars, cross-venue initiatives and centrally led strategies (e.g., Data/CRM).

· Collaborate proactively with ATG's Account Directors/Managers and other central teams.

· Maintain strong relationships with other venues for shared tours and cross-promotional activity.

· Undertake any other duties reasonably required.

· A collaborative team player with strong interpersonal skills and the ability to manage producer relationships effectively.

· Highly numerate and analytical, with confidence working with sales data, audience insights and budgets.

· Significant experience project-managing creative campaigns from concept to evaluation.

· Skilled at managing relationships with creative teams, navigating differing viewpoints with diplomacy.

· Excellent written and verbal communication.

· A creative problem-solver and confident decision-maker.

· Comfortable working in a fast-paced environment and managing multiple projects simultaneously.

· Proactive, flexible and able to prioritise effectively.

· Experience working with partners and suppliers to tight deadlines.

· Enthusiasm for theatre, cinema and the work of ATG.

· Exceptional attention to detail.

· Ability to deputise for the Head of Sales, Marketing & Development when required.