Marketing Data Manager
AB AGRI LTD, Peterborough
Marketing Data Manager
£50000
AB AGRI LTD, Peterborough
- Full time
- Permanent
- Remote working
Posted 2 weeks ago, 7 Jul | Get your application in now before you miss out!
Closing date: Closing date not specified
job Ref: 1679dcf289a2408490cb19b401f67497
Full Job Description
Are you a data-savvy marketing professional who thrives on turning insights into action? Do you enjoy working cross-functionally to shape strategy, optimise campaigns, and unlock growth opportunities through data?
We're looking for a Marketing Data Manager to join our evolving Operational Marketing team within AB Dairy. This newly created role plays a vital part in integrating multiple dairy brands, driving smarter marketing decisions, and delivering meaningful impact across our product, service, and technology offerings. You'll be at the centre of a collaborative, cross-functional team, championing data quality, market insights, and performance metrics to support category managers and commercial teams.
What you'll be doing:
+ Managing and maintaining internal marketing databases, ensuring the accuracy and integrity of data across CRM, marketing automation, and campaign platforms.
+ Integrating data from multiple sources (email, social, web analytics, etc.) to provide a complete view of customer and campaign performance.
+ Analysing market trends, customer behaviour, and competitor activity to produce actionable insights and strategic recommendations.
+ Designing and producing regular performance reports covering KPIs such as ROI, conversion rates, acquisition costs, and campaign effectiveness.
+ Collaborating closely with Category Managers, Sales, and Finance to align data insights with wider business strategies.
+ Supporting the development and delivery of data-informed operational marketing campaigns.
+ Implementing and overseeing data governance and quality standards across marketing systems and reports.
+ Ensuring compliance with internal policies and external data privacy regulations (e.g. GDPR).
What you'll bring, This role is predominantly home-based and can be performed remotely. Occasional visits to our recently refurbished Peterborough office, as well as other sites across the UK. Our Peterborough head office offers a modern working environment, excellent public transport links, free onsite parking, complimentary drinks, a daily free lunch option, and a welcoming team culture.
#LI-Remote
Rewarding your passion
When you join us, you'll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, ongoing career development and enhanced family, financial and wellbeing benefits - these are just some of the ways we reward you - from day one.
+ Proven experience in marketing analytics, operational marketing, or data management roles.
+ Strong proficiency in data tools such as Excel, SQL, and Google Analytics, with experience in data visualisation tools (e.g. Power BI).
+ Working knowledge of CRM systems and marketing automation platforms.
+ Excellent analytical and problem-solving skills, with the ability to interpret complex datasets and share findings with non-technical stakeholders.
+ Effective communication skills both written and verbal with a talent for telling a story with data.
+ Strong organisational skills and attention to detail.
+ A proactive, collaborative approach, with the ability to manage multiple tasks and priorities in a fast-paced environment.
+ Experience or strong familiarity with the dairy or agricultural industry is highly desirable.
We're AB Agri, part of Associated British Foods (ABF plc) and we're passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry. What sets us apart is how we delight our customers - and that's because of great people like you. People with different life experiences who share common values. Together we're building a fair, innovative and inclusive culture.
As a Disability Confident employer, we're committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter - or anything else) just let us know.
Package includes: Salary from £50,000, plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%.
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