Marketing Communications Manager

Are you prepared to help develop a centre of excellence for reactive communications that elevates our brands during key moments? As a Marketing Communications Manager in the Reactive Communications team, you will drive quick, daring, and culturally relevant activities across Lloyds, Bank of Scotland, and Scottish Widows. You will deliver both proactive and reactive campaigns, stunts, and activations that generate buzz, positive sentiment, customer relevance, and commercial success.
This role requires quick action, recognizing the right opportunities, and transforming them into compelling ideas that reach the right audience at the perfect moment and place. Following Lloyds' commercial strategy and our core beliefs, you'll help our brands appear with intention, stand out culturally, contribute meaningfully to customers, and support growth goals.
Want to hear more?
Enjoy culture, creativity, speed, media, and solving problems in real time? Here's your opportunity to create a new working style. It helps our brands move fast, think bigger, and deliver fame-driving ideas with real impact. You'll join a dynamic team that blends brand, product, social, media, agency, risk, and commercial partners. Together, you will produce reactive daily moments and planned proactive campaigns. From cultural events to fast social content, OOH, FOOH, influencer, and PR-led initiatives, you'll contribute to making our brands known for quick thinking, clever creativity, and memorable customer experiences.
We want energy, judgment, resilience, and a 'can-do' attitude. If you're proactive, inquisitive, comfortable with uncertainty, and excel when things move fast, you'll fit right in. You'll help us maintain relevancy throughout the year while balancing speed with solid oversight, clear measurement, and customer-first thinking.
What you'll be doing
Lead the delivery of proactive and reactive moments, stunts, and activations that generate talkability, positive sentiment, engagement, and commercial impact across paid, owned, and earned channels.
Help build a leading reactive communications centre of excellence for big thinking, innovative, right time, right place ideas that land in moments that matter for our customers and brands.
Detect and capitalise on cultural, customer, product, and market occasions quickly, producing timely initiatives that increase relevance and drive engagement.
Shape responsive campaign support hardwired into business and customer priorities, including major cultural moments, seasonal events, sponsorships, product launches, and brand campaigns.
Establish daily and continuous listening principles, using insight, platform trends, social sentiment, and cultural signals to find opportunities with speed and relevance.
Partner across Full Funnels, Accelerator teams, agencies, GCA, risk, media, and commercial teams to unlock growth, create clarity, and deliver integrated reactive activity at pace.
Build clear measurement frameworks for success, tracking fame, engagement, sentiment, speed to market, customer value, and commercial contribution, then turning findings into future improvements.
Inspire and guide a high-performing team, fostering collaboration, accountability, pace, curiosity, and continuous learning.
Manage budgets, ensuring accurate planning, PO control, reporting, and efficient use of media and production spend.
Maintain adherence to compliance and risk standards, ensuring all activity aligns with FCA and Group requirements while facilitating faster, smarter routes to market.
Why join us?
Join us and, give us your best and we'll give you ours. Here, you'll make a difference to customers, you'll enjoy a fulfilling career where you're free to be yourself. Great colleagues, amazing workspaces, hybrid working and huge career opportunities-you'll find them all here.

Experience delivering impactful communications, PR or marketing campaigns across paid, owned and earned channels.
A strong understanding of social, cultural and market trends, with the ability to identify opportunities and respond quickly.
Excellent stakeholder management skills, with experience working across teams, agencies and business partners.
Strong creative and strategic thinking, using insight to develop engaging, customer-focused ideas.
Experience using data and performance insights to measure success and continuously improve results.
Proven people leadership skills, with the ability to inspire and develop high-performing teams.
Strong budget management and planning experience.
An understanding of risk, governance and regulatory requirements within a large organisation.
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days' holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
Ready to make an impact? Apply today.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.