Marketing Communications and Content Officer

You will source positive content to create an excellent reputation for HSDC and Alton for both internal and external audiences. Producing a range of written content for internal and external audiences including copy for web, social media, publications, newspapers, newsletters and general marketing purposes. Manage and develop relationships with the media.

Responsibilities

Source, write and publish content for internal and external audiences and College publications; considering key themes, target audiences and key messages.

Develop and implement a press and communications operational plan to highlight key topics / campuses at various points throughout the year and maximize coverage opportunities.

Create and circulate a regular Staff Newsletter to highlight all 3 campuses with a mix of content. Track analytics, source feedback and optimize reach and content accordingly.

Actively build relationships internally and externally to ensure maximum reach and coverage of good news stories and to open communication opportunities for feature ideas, or stories. Identify both reactive and proactive media opportunities.

Actively Manage the production and storage of regular case studies and photographs. Build the Alumni database ensuring adherence to GDPR, PECR legislation.

To work as part of the Marketing Team, participating fully in events including open evenings and college experience days which may involve occasional evening and weekend work. Show willingness to work with other members of the team on special projects.

Degree level qualification relevant to Marketing, Communications, Events Management, PR or related

Experience in a marketing, communications, events management or PR / press office setting

PR communications within education / training

Experience of writing stories for publication