Marketing Commercial Planning Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can't wait, let's shape it together! WE DRBU is at the forefront of Transformation, it also means changes are initiated in WE to lead the path for EM as well as the group. The role requires to lead financial planning and governance processes across the area, ensuring robust decision-making on pricing, resource allocation including CAPEX investments. Drive alignment between strategic priorities and financial outcomes through effective SOP cycles and business case evaluations. Additionally, this person leads and develops multiple direct reports, fostering a high-performance team culture while delivering superior financial analysis and influencing DRBU ways of working and direction. ROLE DUTIES AND ACCOUNTABILITIES

• SOP Governance: support SOP cycles from commercial perspective, ensuring timely highlight of Key Performance Indicators across Marketing investment, capex and guardrails.
• Pricing Strategy: Driving Pricing and Excise strategies for the DRBU, ensuring alignment of EM strategies with DRBU vision. Oversee pricing governance and reporting, ensuring compliance with global guidelines.
• Resource Allocation: Develop and implement resource allocation principles across categories, optimising investments to deliver business stretch targets. Work in alignment with Growth capabilities team to embed new concepts/capabilities into BAU Resource allocation.
• CAPEX Management: Lead CAPEX planning and prioritisation, including review of business cases for regional approval.
• Business Case Governance: coordinate timely preparation and submission of business cases for new projects, launches, and investment decisions, aligned with updated governance requirements across the area. Pressure test principles and challenge where necessary.
• Partner Engagement: Collaborate with regional and global teams to secure approvals, resolve governance queries, and communicate financial implications effectively. Work closely with End Markets and Area partners to support them in implementing area strategies.
• People Leadership: Build and lead a high-performing, diverse team, fostering collaboration, capability growth, and talent development.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
WHY JOIN BAT? We're one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives. We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture. Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience . We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.