Marketing Analyst

Northampton, United Kingdom | Posted on 26/05/##### To arm the marketing team and wider Portmanbusiness with the data and recommendations needed to improve the effectivenessof campaigns through analysis, segmentation, research and profiling. Systematic reporting ofcampaigns and business trends to spot opportunities for improvement andtherefore increased revenue. Segmentation to identifyopportunities for effective personalised messaging with the aim of increasedconversion. Customer research and profiling with the aim ofimproving the relevancy of messaging and therefore conversion. Responsible for: Provingthe Head of Marketing, Marketing team and wider business with campaign analysisand market intelligence designed to improve the effectiveness of marketingcampaigns. Replacead-hoc analysis designed to answer specific one-time questions, with systematicmonitoring, so that campaign performance can be more clearly tracked, trendsand opportunities can be identified and exploited. Campaign

Analysis Gatherinformation on all aspects of marketing campaigns, ensuring measurability isbuilt into the campaign itself, with the aim of determining an ROI per channeland per campaign. This will typically involve collating information from email,social, direct mail and advertising channels via our analytics platform andproducing a summary report with recommendations. Create customer segmentations, identifying groups of customers whosepatterns or characteristics make viable sales opportunities. Work with the tech team to add tested and productive segmentation typesto the CRM. Produce campaign contact lists for email and direct mail channels. Advise on targeting for digital advertising audiences. Investigate and make recommendations. Research Competitors - what are they doing Lenders - what are they offering Customers- what do they think and need? Create customer profilesrepresenting the buyers of different products or from different market sectorsto improve messaging and targeting.
Software in use ZohoCRM and Zoho Analytics. Excel. Requirements Must have: 5yrs experience in a heavily data focused marketing or analytics role. Sound Excel skills and proven ability to work with analytical tools. Be able to understand and interpret data, spotting patterns, makingrecommendations, not just reporting. Familiarity with measuring a test and learn approach across channels. Theideal candidate should be: Comfortable in a fast-paced environment. Happy to challenge and be challenged,to collaborate and produce work of the highest quality. Proactive in pushing the businessforward. An open communicator with a curiousmind. Able to build relationships across thebusiness. A problem solver, able to investigateissues and find solutions without always having to escalat. Competitivebasic salary and annual bonus; Vibrant,high-spec office environment; Enhancedannual leave, increasing with length of service; Quarterlyall-staff events and dynamic culture Company Overview Portman Finance
Group was established in#####7 to provide UK SMEs withaccess to a range of finance options under one roof. We have now arranged over£1billion in funding for over 15,000 companies. Portman secure finance for businesses of all sizes via our own lending andpanel of over 40 partners. We offer flexible payment terms, reducing largeinitial outlays and protecting cash-flow, and are one of the largest privatelyowned Broker-Lenders in the UK. Portman work with any type of private sector business. We have a long andsuccessful history financing a variety of assets, quickly and easily. If you'relooking to lease or purchase further equipment, release equity or simplyborrow, Portman can provide your business with the finance it needs. Please note that as part of the recruitment process a criminal recordscheck/credit history check will be carried out by an authorised third party. #J-18808-Ljbffr