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Manager, SEO & AI Search

The Other House, City of Westminster

Manager, SEO & AI Search

Salary not available. View on company website.

The Other House, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted today, 10 Jun | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

Job ref: 1e3c152a10464ed3a940b969567cf935

Location ref: City of Westminster

Full Job Description

  • Own the SEO and GEO strategy for app.houseofcb.com end-to-end - technical, on-page, content, and off-page.
  • Lead technical SEO across the site: crawlability, indexation, site architecture, internal linking, redirects, canonicals, robots.txt, sitemaps, structured data, and Core Web Vitals.
  • Drive Generative Engine Optimisation (GEO) so House of CB is cited and surfaced across Google AI Overviews, ChatGPT, Perplexity, Gemini, and emerging AI search tools - through entity strategy, citable content, schema, and AI crawler accessibility.
  • Lead ecommerce SEO across category pages (PLPs), product pages (PDPs), faceted navigation, product feeds, and collection landing pages - balancing crawl budget, index hygiene, and conversion.
  • Run keyword and topic research at scale, mapping demand to our category, product, and editorial content.
  • Brief and shape content - product copy, landing pages, editorial, blog - so it ranks and earns AI citations.
  • Manage international and multi-region SEO, including hreflang, regional targeting, and localised content priorities.
  • Partner closely with our frontend developer to scope, brief, and QA technical SEO work, and with our paid media partners to align organic and paid strategy.
  • Monitor performance across Google Search Console, GA4, Bing Webmaster Tools, and AI search visibility tools - and report on organic traffic, rankings, citations, and revenue impact.
  • Stay ahead of algorithm updates, AI search shifts, and emerging best practices, and translate them into action for the business.

    5+ years of SEO experience, ideally with at least some of that in fashion, beauty, or lifestyle ecommerce.
  • Deep technical SEO expertise - you can audit a site, diagnose issues, and write the brief that gets them fixed.
  • Hands-on experience with GEO and AI search optimisation - you understand how LLMs and AI search experiences select, cite, and surface content, and how to influence that.
  • Strong command of structured data (JSON-LD, Schema.org), site architecture, and JavaScript SEO.
  • Confident with the full SEO toolkit: Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, Sitebulb or similar, and AI visibility tools (e.g. Profound, Peec, Otterly, AthenaHQ).
  • Comfortable working directly with developers - you can read the code well enough to know what's possible, and brief precisely enough to get it shipped.
  • Proven ability to grow organic traffic and revenue for an ecommerce brand at scale.
  • Strong communicator who can translate technical SEO into commercial language for senior stakeholders.
  • Genuinely plugged into the fashion and culture landscape, with instinct for how our customer searches and discovers brands like ours.
  • Proven experience growing a brand's backlink profile through digital PR, outreach, and partnerships - and the judgement to spot links worth chasing vs. links worth disavowing.

    House of CB is a global fashion brand celebrated for its empowering, feminine designs and statement-making silhouettes. With a cult following built through powerful visuals, trend-defining campaigns, and a bold social media presence, we're continuing to grow our team with people who share our passion for fashion, creativity, and excellence.

Direct job link

https://www.jobs24.co.uk/job/manager-seo-ai-search-126959016
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