Manager, eCommerce

Lead the strategy, development, and performance of a ~$10M B2B e-commerce channel. Drive double-digit annual growth through platform optimization, data-driven insights, and strong cross-functional collaboration. Own the end-to-end customer experience and continuous improvement of digital engagement and conversion. Key Responsibilities

• Lead development and execution of e-commerce growth strategies to achieve double-digit revenue growth
• Own the e-commerce platform roadmap, prioritizing features based on customer VOC, business value, and technical feasibility
• Partner with marketing, product management, and commercial teams to align growth initiatives and execution
• Manage relationships with external development vendors and solution partners
• Establish governance and reporting frameworks, including GA4 analytics and KPI tracking
• Improve customer experience using VOC insights, surveys, A/B testing, and engagement metrics
• Collaborate with marketing to increase traffic and conversion through SEO, UI/UX optimization, and campaigns
• Oversee product catalog management, including taxonomy, attributes, imagery, and supporting documentation
• Ensure accuracy and consistency of product and marketing content across the platform
• Drive day-to-day platform operations, including technical issue resolution and content updates
• Monitor market trends, competitor strategies, and emerging technologies to inform innovation
  
  Strong analytical capability with a data-driven approach to decision-making
• Proven ownership and accountability for delivering measurable growth outcomes
• Experience managing modern B2B e-commerce platforms (Salesforce preferred)
• Solid understanding of website UI/UX principles and conversion optimization
• Experience with digital marketing fundamentals including SEO and campaign execution
• Strong communication and interpersonal skills with ability to influence stakeholders
• Experience working cross-functionally with marketing, product, and commercial teams
• Proficiency with analytics tools (e.g., GA4) and KPI reporting
• Experience managing external vendors and technical partners
Preferred
• Experience with product management or strategic marketing
• Background in pharmaceutical, life sciences, or analytical instrumentation industries
• Experience executing A/B testing and customer feedback programs
• Familiarity with marketing automation or personalization tools, Years of experience: 5+ years managing an online B2B store
• Education / equivalent experience: Bachelor's degree in Business, Marketing, Digital, or related field, or equivalent practical experience