London Sales Manager

The candidate will be responsible for surpassing customer sales budgets across a broad section of sales channels (On-Trade and Off-Trade), maximising sell-through of the full ABM range-including Finest Call, Re'al Infused Exotics, Master of Mixes, Cocktail Essentials, Big Buckets, and Agalima Organics -and ensuring full alignment with brand owner objectives and the overall sales strategy.
Drive sales growth and brand visibility within the London on Trade sector, cultivating strong relationships with bars, restaurants, and distributors.
Expand and develop our presence within the Off Trade market, securing partnerships with retail, wholesale, and e-commerce channels.
Deliver sales targets through a combination of strategic planning, market activation, and relationship management.
Act as a brand ambassador for American Beverage Marketers, ensuring our products remain the go-to cocktail solution for professionals and consumers alike.
Leverage insights, market knowledge, and industry networks to identify opportunities, influence decision-makers, and strengthen our market leadership.
Record daily activity and maintain an up-to-date Daily Sales Report in Salesforce.

London-based, with a strong knowledge of the On Trade and Off Trade beverage landscape.
Proven track record in sales, ideally within the drinks industry.
Established relationships and networks in both trade environments, with the ability to quickly build new partnerships.
Commercially driven, ambitious, and passionate about mixology, hospitality, and premium beverages.
Strong communicator and negotiator, able to thrive in a fast-paced, competitive market.
Highly motivated to succeed in a fast-paced, competitive environment
Hands-on and hard-working, with a proactive, can-do approach
Flexibility as some evening and weekend work will be required to meet customer needs and drive growth across key on-trade periods and special events.

From our founding, American Beverage Marketers set out to be the best at one thing and one thing only - cocktail mixes and ingredients.
Each of our four core brands, Master of Mixes, Finest Call, Reàl Infused Exotics, and Agalima Organic, serve a very specific market, and they have been created to successfully address a cross section of functions throughout the category. By offering a variety of product lines, we're better able to meet the multiple and varied needs of our diverse global customer base.
From source to sip, we're dedicated to creating the best cocktail ingredients in the world.

We are excited to announce a fantastic career opportunity as we continue our rapid growth throughout 2025 with our UK distribution partner Global Brands Limited .
As the global leader in cocktail solutions, with our brands consistently ranked #1 worldwide, we are now seeking a London Sales Manager to join our expanding UK team.
This role will be at the forefront of strengthening and driving the presence of our On Trade brands while also building momentum across our Off Trade portfolio. Based in London, this position provides a unique platform to take ownership of a key market and play a pivotal role in shaping the next stage of our success story., Global Brands - the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.
We've developed some of the best performing brands in the marketplace such as VK, HOOCH and Franklin & Sons.
At Global Brands, we are more than just beverages; we're curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.
Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, Northeast Derbyshire.

Why Join Us?
This is a rare opportunity to join a global category leader at a time of extraordinary growth. You will be able to make a real impact in one of the world's most dynamic beverage markets, supported by innovative brands that are loved and trusted worldwide.
If this opportunity excites you and aligns with your experience, we'd love to hear from you. Let's connect to discuss how you can contribute to the continued success of American Beverage Marketers in the UK.

What's in it for you?
Full-time / Permanent Contract ( long-term position )
Competitive salary
Performance based annual bonus
Travel expenses
Enrolment into our health & wellbeing scheme
Death in service
25 days holiday
Pension
Opportunities for career progression within the business
Access to our in-house Global Academy