Lead Copywriter- Saga Travel

If you're an experienced Copywriter passionate about travel, who takes pride in delivering consistently high-quality copy, this is a pivotal role within the business, where you'll play a key part in delivering engaging marketing communications for both colleagues and customers. Reporting to the Copy & Content Manager, you'll work closely with in-house creative and marketing teams, the wider travel business, and external agencies where needed. Working as part of a small, established Copy Team, you'll contribute to a diverse and exciting portfolio of travel products. This includes boutique ocean and river cruises, hotel stays, escorted tours, special-interest holidays, and the Titan touring range. Your work will span a wide range of multi-channel marketing activities, from direct-mail brochures and leaflets to press and digital advertising, website content, email campaigns, and paid social media. We're looking for a proactive, commercially minded Lead Copywriter who thrives in a fast-paced, evolving environment. You'll be a natural self-starter who can lead with confidence and adapt quickly as priorities shift. You'll enjoy the pace and variety that comes with changing demands, seeing it as an opportunity to problem solve, reprioritise, and lead campaigns from start to finish. You'll be passionate about engaging and inspiring our customers by creating compelling copy that brings Saga's travel products and destinations to life. This role requires you to be working from our Folkestone office a minimum of 3 times a week. We have designated office space for colleagues in our Travel business, allowing us to collaborate and share success as a function.,

• Write clear, persuasive, and original copy that reflects Saga's tone of voice, adapting messaging for different customer audiences
• Develop compelling ideas and content that bring our travel products to life, highlighting key selling points and points of difference
• Research and create engaging content across multiple formats, including product copy, blogs, and campaign assets
• Collaborate closely with design, marketing, CRM, and digital teams to develop strong creative concepts across print and digital channels
• Manage multiple campaigns and projects simultaneously, ensuring delivery to the brief, deadline, and a high standard
• Review, edit, and proofread copy, incorporating feedback from stakeholders and maintaining brand consistency
• Apply customer insight and market awareness to inform creative decisions and improve effectiveness
• Support and guide other team members, stepping in as deputy to the Copy & Content Manager when required
• Stay up to date with competitor activity and marketing trends, contributing ideas to keep communications fresh and effective
  
  You will already have experience in the travel sector and in fast-paced environments, while being confident working across both print and digital channels. You'll bring a proactive mindset, with a proven ability to lead campaigns from concept through to delivery, maintaining quality and consistency throughout.
• Proven experience writing high-quality copy in an agency, publishing, or in-house environment
• Strong proofreading skills, with the ability to deliver accurate, detail-focused work across multiple channels
• Excellent communication skills, with confidence to challenge and influence stakeholders in a constructive and professional way
• Highly organised, with the ability to manage multiple projects under pressure and to tight deadlines
• Comfortable working both independently and collaboratively within a cross-functional team
• Commercially aware, with an understanding of how copy supports business and marketing objectives
• A positive, solutions-focused mindset with a proactive approach to creative challenges
• Confident using relevant software such as Microsoft Office, Adobe InCopy, Acrobat, and InDesign
  
  Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We're the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.
Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose. We're committed to making sure that colleagues can be their best, be themselves and make a difference - more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment. Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture we've built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.

At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues. BENEFITS AVAILABLE FOR THIS ROLE:
• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform