Lead Analyst

At Holland & Barrett, we're here to make health and wellness a way of life for everyone. As a Lead Analyst, you'll help shape how we use data to improve digital experiences for millions of customers.
Joining our Omnichannel Analytics team, you'll lead insight across web, app and omnichannel journeys-helping teams make better decisions, faster. This is a role where your work directly improves how people discover, choose and engage with their wellness.
Location & Working Arrangement
London, UK - Full-time
We offer hybrid working, with occasional presence at our London office (typically 2 days per week for collaboration and team connection).
The Role

Lead analytics across key digital journeys, products and initiatives
Partner with Product, UX, Marketing and Digital Trading teams to shape data-led decisions
Analyse customer behaviour, conversion and engagement using advanced SQL
Build dashboards that bring clarity to performance, trends and opportunities
Support experimentation, including A/B test design and analysis
Lead deep-dive investigations to uncover insights and drive improvements
Ensure consistency and quality in metrics, definitions and reporting
Collaborate with BI, Data Engineering and analytics teams to deliver end-to-end solutions
Mentor and support other analysts, helping grow team capability

Strong experience in digital or product analytics, ideally within ecommerce or customer-facing platforms
Advanced SQL skills and confidence working with large, complex datasets
Deep understanding of digital metrics, customer journeys and experimentation
Ability to partner with senior stakeholders and translate business needs into insight
Experience owning analysis from problem definition through to recommendation
Clear and confident communication, making data accessible to different audiences
A collaborative mindset, with experience working across cross-functional teams
Passion for developing others through coaching or mentorship
A degree in a quantitative field or equivalent experience