International Product Manager / Manager Produit

Product Strategy & Portfolio Ownership

• Own the portfolio for the International Region, including strategy, execution, lifecycle management, and competitive positioning.
• Contribute to product vision, value proposition, roadmap, and long-term strategy,
• incorporating customer insights, market dynamics, and competitive intelligence.
• Lead regional input into World Wide Product Planning (WWPP), Long-Term Strategy (LTS),
• and new product introduction (NPI) processes.
• Ensure portfolio eligibility and readiness across regions, including regulatory, service, compliance, and configuration management (e.g., Apttus).
Market, Customer & Competitive Intelligence
• Gather and synthesize Voice of Customer (VoC), clinical needs, and market trends to quantify opportunities and risks.
• Analyze competitive landscape, pricing dynamics, win/loss data, and market forces to identify growth opportunities, potential threats and lead associated action plans.
• Consolidate competitive intelligence and turn it into actionable insights for commercial teams
• Exercise judgment on financial, operational, and commercial risks associated with business proposals and initiatives.
Commercial Enablement & Business Development
• Act as a technical and clinical advisor to modality sales, commercial teams, RAMs, PSS, and service sales teams.
• Generate, consolidate and maintain access to outcome-based collaterals to differentiate from other MRI vendors (e.g. Showpad, MR INT Marketing Portal)
• Support tender responses, including first-line technical input and differentiation for Public and Private market opportunities.
• Participate directly in customer meetings, representing advanced product expertise and contributing to deal strategy and closure.
• Collaborate with account teams to propose innovative, value-based solutions tailored to customer clinical and economic needs.
• Ensure achievement of quarterly and annual objectives defined in the modality operational plan.
Clinical & KOL Engagement
• Work closely with the Clinical MR team to embed clinical selling skills and mindset across sales and product organizations.
• Identify, engage, and manage Key Opinion Leaders (KOLs) and reference/show sites within the assigned geography
• Define and execute KOL and reference site strategy to support product validation, adoption, and market credibility.
• Translate scientific and clinical insights into intuitive product experiences and future development priorities.
Product Launches, Marketing & Demand Generation
• Lead new product launch programs in the region, ensuring clear positioning, compelling value propositions, and effective go-to-market strategies.
• Develop and execute regional product marketing strategies in collaboration with MR Growth Leaders, Modality Leaders, and Marketing (CMO, MarCom).
• Drive demand creation and product awareness through coordinated marketing communication and PR plans.
• Own marketing sign-off for promotional materials related to NPIs in the International Region.
• Allocate and track promotional budgets and KPIs associated with launches, pilots, and collaborations.
Training, Enablement & Leadership
• Organize and lead internal and external product trainings, including NPI launches and customer presentations.
• Train and guide teams on product positioning, differentiation, value propositions, and key messages.
• Foster strong collaboration across cross-functional teams (Global Product, R&D, Operations, Finance, Service, Marketing).
• Promote team engagement, retention, and knowledge sharing; highlight successes and best practices to regional and senior leadership.
Quality, Compliance & Professional Standards
• Comply with the GE HealthCare Quality Management System, policies, and applicable laws and regulations.
• Complete all required Quality & Compliance training on time.
• Proactively identify and report quality or compliance concerns and support corrective actions.
  
  Bachelor's degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in product management, product marketing, or related roles.
• Strong understanding of Magnetic Resonance Imaging (MRI) : 10+ years of experience
• Solid knowledge about medical imaging concepts (e.g., DICOM, segmentation), and clinical workflows.
• Demonstrated ability to lead cross-functional teams and influence without authority.
• Excellent analytical, communication, and stakeholder management skills.
Preferred
• MBA or Master's degree in Marketing, Business Administration, or related field.
• 10+ years of experience in healthcare, medical imaging, or technology-driven product roles.
• Strong clinical acumen (neurology, oncology) and experience working with clinicians and researchers.
• Proven track record in product discovery, innovation, and international market execution.
• Fluency in English; additional languages are a plus.
  
  GE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health - digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support. GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare - Creating a world where healthcare has no limits