Insights and Enablement Specialist, AWS Marketing

The Geo Insights and Enablement role serves as a critical bridge between global marketing operations and GEO Single Threaded Leaders, ensuring field sales leadership has clarity on marketing's strategy, measurement frameworks, and performance impact. Operating in deep partnership with Geo Marketing Leaders, this position ensures they are fully equipped with the insights, reporting, and strategic context needed to represent marketing effectively as the Single Threaded Leader(STL) in Geo Sales Leadership meetings in Weekly, monthly and quarterly business reviews. The role enables the Geo Marketing Leader, and owns performance reporting, and strategic synthesis for their assigned geography (EMEA, NAMER, APJ, or LATAM).,

• Enable understanding of marketing strategy and measurement: Translate global marketing strategy into clear narratives explaining MEP framework, measurement methodologies (MSP MTA vs. IPMM), investment allocation logic, and the rationale behind coverage decisions-providing content and materials that Geo Marketing Leader can use to ensure sales leadership understands what marketing does, how it's measured, and why
• Deliver Geo/Area-level performance reporting and insights: Deliver comprehensive performance commentary and actionable insights to the Geo Leaders that make marketing's full impact visible, including IPMM results, sub-threshold activity (MTA MSP), and total marketing engagement-enabling informed sales planning and W/M/QBR discussions
• Partner deeply with Geo Marketing Leaders: Provide regular performance reports/summaries, and pre-built narratives that equip Geo Marketing Leaders to confidently represent marketing's complete picture in all Sales Leadership meetings and reviews
• Establish structured collaboration mechanisms: Build and maintain interlocks with Global Sales Operations, Area Sales Operations, and MSO teams-ensuring seamless information flow between central strategy and execution while joining existing processes rather than creating parallel structures.
  
  7+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements - Experience developing and executing campaigns across a multitude of timezones and languages - Experience in sales operations or sales strategy in a mid-to-large-scale tech company - Experience communicating results to senior leadership, or experience in building financial and operational reports/data sets that inform business decision-makingPreferred Qualifications - Experience driving direction and alignment with large cross-functional teams and agency partners - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint - Experience conveying complex technical concepts to both technical and business audiences - Experience working cross-functionally and across regions - Experience in marketing strategy and operations roles within large, matrixed organizations - Familiarity with multi-touch attrition (MTA) models, marketing measurement frameworks and account-based marketing (ABM) strategies and segmentation approaches - Previous experience in enablement or change management roles, particularly around new measurement frameworks or operating model transformations

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