Influencer Strategist

The purpose of this role is to partner with influencer team and clients to create strategic outputs including insight generation, cultural narrative, influencer briefs, influencer content solutions and go-to market activations. What you'll do Strategy

• Delivers day-to-day strategic work for client(s) and new business pitches, stewarding influencer strategies through to execution in collaboration with internal and external teams. Includes influencer-led campaigns and campaigns where influencers play a supporting role.
• Delivers or contributes towards influencer toolkits for regional and local client(s), defining best practice for a particular brand.
• Understands and demonstrates the role influencers of varying tiers and types play for brands throughout the funnel with demonstrable business impact and ROI
• Briefs working teams (influencer, media and creative) and partners for ideation
• Leads and steer brainstorms
• Develops and delivers award-worthy work through creative influencer solutions that are at the intersection of media effectiveness and innovative creativity
• Sets KPIs and measurement frameworks for campaigns based on the influencer role and brand objectives
Trends
• Develops and presents trends in influencer industry and/or a client's business
• Creates or contributes to provocative, industry-leading thought leadership for clients around a client's business/category, influencer landscape, culture and consumer
Measurement
• Reviews reports and PCAs for assigned brands to identify and implement insights and recommendations.
• Frequently reviews KPIs, ensuring that we meet, and exceed, objectives and show measurable ROI
• Proactively looks out for opportunities to improve the work and drive better results in a collaborative way
Client relationship
• Builds trust with clients, earning respect and trust by bringing trends, ideas and innovation to strategic input
  
  Substantial experience in influencer marketing, including experience in working with all tiers of influencers from mega celebrities to activating UGC campaigns at scale
• 5 years' experience in advertising or marketing
• Thorough understanding of influencer marketing within EMEA, including technology, tools, performance, legal
• Immersed in culture
• Experience working on beauty and/or FMCG brands advantageous.
  
  Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity - a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu's Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of "Building Brands for What's Next," Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world., At dentsu, we've built a benefits package that supports every chapter of your life. From company-funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick-pay policy, to wellbeing days, volunteering time, flexible bank-holiday swaps and great everyday perks like retail discounts, gym access and tech schemes - we make it easier to live well, not just work well.
Our employee-led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby-loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you'll find a workplace that invests in you - your health, your family, your future. About Dentsu Dentsu is an integrated growth and transformation partner to the world's leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society. Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world. Inclusion and Diversity At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.