Individual Giving Legacy Fundraiser

In this role, youll lead the development of individual giving and legacy income attracting new supporters, deepening relationships, building strong pipelines and creating journeys that grow long-term value and loyalty.

Using data, insight and creativity, youll shape and deliver campaigns, strengthen regular giving and build awareness of legacy giving in ways that feel personal, relevant and impactful - driving the income that ensures more children and families can access the care they need.

What youll do

Strategic Planning

Develop and implement a growth strategy for Regular Giving, including acquisition, retention, upgrade pathways, and mid-level donor development.

Lead on the development and effective delivery of legacy messaging across channels, ensuring consistent and inspiring communication that builds awareness and drives pledges.

Support strategic planning for Trusts & Grants, In Memory Giving, and Legacy awareness, ensuring alignment with overall fundraising goals.

Campaign & Product Delivery

Lead the creation and delivery of Regular Giving and mid-level donor products, campaigns, and donor journeys.

Develop and promote legacy giving initiatives, including Make a Will Month, seasonal appeals, and messaging that builds a pipeline of legacy pledges and gifts.

Work with external suppliers (e.g. creative agencies, mailing houses) and internal teams to deliver high-quality assets and campaigns.

Main duties of the job

Collaboration & Support

Work closely with Marketing, Supporter Engagement, Commercial Insights and Finance teams to ensure integrated delivery and maximise supporter value and retention.

Support fundraising events and initiatives as needed.

Respond to supporter enquiries via mail, email, and phone, providing excellent customer service.

Work positively and proactively with our volunteer supporters.

Manage relationships with external consultants for Trusts & Grants and Legacy fundraising, oversee canvassing agents and ensuring all activity aligns with the hospices fundraising strategy and values.

Experience in individual giving, legacy fundraising, donor development or a similar supporter-focused fundraising role.

A creative approach to campaigns, communications and supporter journeys.

Confidence using insight, data and performance measures to improve results and grow income.

Strong relationship-building skills and a positive, proactive approach to supporter engagement.

Experience of working with agencies, suppliers or external partners to deliver high-quality activity.

A values-led mindset, with the initiative to take ownership, work collaboratively and make things happen.

At Bluebell Wood, our vision is for every baby, child and young person with a life-limiting condition to access specialist palliative care, wherever and whenever they need it. Every role here plays a part in making that happen.

Our support is wide-ranging and tailored to every family. From symptom management and short breaks to counselling, sibling support, music therapy, home visits and end-of-life care, we provide expert care when and where it matters most.

We support families across South Yorkshire, North Nottinghamshire, North Derbyshire and parts of North Lincolnshire. To keep our doors open, we need to raise £6.7m every year with only around 17% of our income coming from government sources. Thats why this role matters.