Hubspot & Digital Platforms Specialist

As our HubSpot & Digital Platforms Specialist, you will play a critical role in ensuring Amazon Filters makes full and effective use of HubSpot and connected marketing platforms to support lead quality, automation, insight and campaign effectiveness. This role exists to strengthen in-house capability, improve how data and automation are used day-to-day, and reduce reliance on external agencies over time. You will act as the internal subject-matter expert for HubSpot, working closely with Marketing, Sales and Proposals teams to ensure platforms are optimised, insight-driven and aligned to business priorities. This role is ideal for someone who enjoys being a hands-on specialist, taking ownership of complex digital systems rather than managing people., HubSpot Platform Ownership

• Act as the internal subject-matter expert for HubSpot (CRM & Marketing Hub)
• Own and optimise lifecycle stages, lead statuses, automation workflows, campaign tracking, attribution, and data governance/GDPR compliance
• Identify under-utilised functionality and implement continuous improvements
• Establish and maintain clear standards, documentation and best-practice guidance
Operational Tasks
• Own and continuously improve the HubSpot processes that support inbound lead capture, qualification, routing and sales follow-up
• Work with Sales, Proposals and Marketing to ensure new leads and opportunities are followed up promptly, consistently and thoroughly
• Configure and maintain workflows, notifications, task creation and escalation rules that support clear ownership and timely response
• Monitor lead and opportunity progression through the CRM, identifying gaps, delays or incomplete follow-up and recommending process improvements
• Support agreed service-level expectations for lead response, opportunity updates and data completeness without directly managing sales activity
• Maintain CRM hygiene and data quality across contacts, companies, deals, lifecycle stages and lead statuses to support accurate reporting and commercial decision-making
Marketing Automation, Insight & Performance
• Design and refine automated journeys, segmentation and lead-management processes
• Own marketing analytics and reporting across HubSpot and connected tools
• Build and maintain dashboards providing insight into lead quality, campaign effectiveness and marketing's contribution to sales
• Translate data into clear, actionable recommendations for marketing and sales teams
AI Tools & Marketing Technology
• Apply practical AI tools across HubSpot and related platforms to improve efficiency and insight, including personalisation, predictive lead scoring and AI-supported reporting
• Evaluate emerging MarTech and AI capabilities and recommend appropriate adoption
• Ensure AI tools are used responsibly and in line with company and data-protection policies
Campaign Enablement & Collaboration
• Enable effective campaign delivery through correct platform setup, tracking and measurement
• Support organic and paid LinkedIn campaigns with accurate targeting, segmentation and performance visibility
• Act as the technical interface with external agencies where required
• Work closely with the wider Marketing team to maximise effective use of systems
  
  We are looking for a confident, analytical and systems-minded specialist who enjoys taking ownership of digital platforms and using data, automation and AI to drive better outcomes.
Essential Requirements
• Strong practical experience using HubSpot as both a CRM and marketing automation platform
• Confidence designing and managing workflows, automation and reporting
• Hands-on experience applying AI tools within marketing platforms
• Proven ability to take ownership of complex digital systems
• Strong analytical mindset with the ability to turn data into insight
• Ability to explain technical and AI-driven concepts clearly to non-technical colleagues, Experience within B2B manufacturing, engineering or regulated industries
• Experience working with - or reducing reliance on - marketing agencies
• Familiarity with website platforms or CMS environments
• Knowledge of SEO, AEO and AI-driven search behaviour
Attributes That Set You Apart
• Proactive & Improvement-Focused - Always looking for ways to optimise systems and processes
• Systems Thinker - Sees the bigger picture and understands how platforms connect
• Highly Organised - Strong attention to detail with excellent prioritisation skills
• Confident Specialist - Comfortable making platform-level decisions without line-management responsibility
• Clear Communicator - Able to bridge the gap between technical detail and business needs, Our selection process will assess your technical capability, analytical thinking, communication skills and cultural fit.
  
  At Amazon Filters Ltd, we are a leading UK manufacturer of bespoke filtration solutions, supplying customers across a wide range of sectors including water treatment, food & beverage, pharmaceuticals and energy.
For over 40 years, we have designed and produced high-quality filter cartridges and housings that help customers achieve operational excellence while meeting demanding regulatory standards. As a growing, values-led business, we are committed to continuous improvement and are always looking for skilled, forward-thinking individuals to help us strengthen our internal capability., We are proud of our culture and expect every colleague to live by our Values & Behaviours, which shape how we work together. Our Behaviours
• Show You Care - Take time to listen, support and collaborate
• Focus on Quality - Strive for excellence and continuous improvement
• Own It - Take accountability and responsibility for outcomes
• Be Positive - Look for opportunities and constructive solutions
• Be Polite & Friendly - Treat everyone with respect and courtesy
Our Values
• Trusted - Build transparent, ethical and accountable relationships
• Accessible - Be responsive and supportive to colleagues and customers
  
  Joining Amazon Filters means becoming part of a supportive, people-focused business. We offer a competitive salary alongside a comprehensive benefits package, including:
• Healthcare Cash Plan - Claim back on dental, optical and physiotherapy costs
• Profit Share Scheme - Twice-yearly bonus payments (March & September)
• Volunteering Days - Two paid days per year to support local communities
• Early Finish Fridays - Shorter working day every Friday
• Annual Leave - 24 days plus bank holidays (increasing with service), with the option to buy up to 5 additional days
• Enhanced Pension Scheme - Salary sacrifice pension scheme
• Financial Wellbeing Support - Access to expert tools and resources
• Wellbeing Support - Employee Assistance Programme and Mental Health First Aiders
• Retail & Gym Discounts - Savings on everyday purchases and fitness memberships
• Cycle to Work Scheme - Tax-free bike and accessories