Head of Social Strategy
TUI AG, Luton
Head of Social Strategy
Salary not available. View on company website.
TUI AG, Luton
- Full time
- Permanent
- Onsite working
Posted 1 week ago, 23 Oct | Get your application in now before you miss out!
Closing date: Closing date not specified
Job ref: 66fa096e61104e97918db0386c355726
Location ref: Luton
Full Job Description
- You'll define our global social strategy across organic, influencer and paid, creating the playbook, measurement framework and ways of working that regional teams localise and activate.
- Setting strategic direction, standards and governance for social across all markets is yours to own, levelling up impact and unlocking efficiency while activation stays with the regions.
- Transformation and change leadership are at the core of what you'll do - you'll reshape how we think about social across the business, positioning it as a prominent, strategic media channel that drives measurable commercial impact.
- Building the business case for social investment sits with you, using data and insight to shift mindsets, secure budget and demonstrate the value of social as a key growth driver alongside traditional media.
- You'll build our unified measurement and KPI framework, defining standardised cross-market metrics that link social engagement to commercial outcomes and ensure insights are shared, not siloed.
- Working closely with TUI Studios, you'll own master concepts, templates and toolkits, championing a "concept once, adapt everywhere" approach while creative production stays with Studios.
Proven experience setting strategy across organic, influencer and paid social - not just a single discipline - and translating business objectives into coherent, channel-agnostic approaches. - You've demonstrated success building strategies, playbooks and standards that are localised and activated across multiple markets and languages.
- You're a transformation catalyst who thrives on driving change, with a track record of elevating social media from a tactical afterthought to a strategic business priority that commands investment and respect.
- Your ability to navigate resistance, build coalitions and shift organisational culture around social is what sets you apart - you're comfortable challenging the status quo and bringing people along the journey.
- You're highly skilled at influencing senior, executive and board-level stakeholders, securing buy-in for new operating models and building high-performing teams with a test-and-learn culture.
- Outstanding written and verbal communication in English, including executive-level presentations, comes naturally to you.
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
Luton, United Kingdom Stockholm, Sweden; Rijswijk, Netherlands; Ostend, Belgium; Hanover, Germany Hybrid Permanent Full Time Depending on local regulations 140892 We're looking for a strategic leader to define and own TUI's global social strategy across organic, influencer and paid channels - creating a single playbook that regional teams bring to life locally., - Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
- A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
Direct job link
https://www.jobs24.co.uk/job/head-of-social-strategy-127630985