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Head of Shop Marketing

Pret a Manger, City of Westminster

Head of Shop Marketing

Salary not available. View on company website.

Pret a Manger, City of Westminster

  • Full time
  • U
  • Onsite working

Posted today, 7 Nov | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

Job ref: 00e71ed9dd1442b9a290825463fcf401

Location ref: City of Westminster

Full Job Description

  • Shop Communication: Be responsible for how all customer messaging lands in shops, controlling the customer journey through external messaging, point of purchase and post-purchase in-shop communication. Ensure assets are created and are delivered on time and clearly and correctly displayed across all shops to maximise campaign impact and transactions. You are the owner of the Pret brand voice landing in shops!
  • Strategic Leadership: Gain internal alignment and manage stakeholders to develop and execute a comprehensive in-shop communications plan aligned with Pret's food and coffee innovation strategy to drive transaction growth and increase market share. Manage the equity and franchise marketing team to ensure seamless execution of messaging across the estate.
  • Project & Stakeholder management: Build a robust end-to-end campaign launch process, fully integrated with food, coffee, creative, commercial wider marketing, supply chain and operations team. Manage critical pathways and act as the overall project coordinator to ensure well-executed and on-time campaign launch. Critically analyse processes and make recommendations to streamline. Ensure communications are grounded in customer insight and connected to wider business priorities and ensure joined-up campaign development and execution. Ensure campaigns are suitable and well executed across our franchise partner estate.
  • Customer Communication Direction: Use bold, distinctive and customer-first thinking, raising the creative ambition of Pret's communications and ensuring the brand continues to stand out in a competitive market, bringing the brand to life with a clear, consistent and recognisable voice.
  • Agency Coordination: Serve as the primary contact for Pret's UK Marketing and our in-house creative team, ensuring brand consistency and smooth and timely fulfilment of campaigns. Set clear strategic direction and holding partners accountable for outstanding creative and commercial impact.
  • Franchise Shop Alignement: Understand the franchise business and ensure messaging is appropriately launched in franchise stores, ensuring consistency of brand voice and maximal campaign impact. Work with franchisees to gain buy in.
  • Success Measurement: Work with the commercial team to understand impact of campaigns, optimise investment and demonstrate ROI, whilst managing large scale budgets.

    We're looking for passionate team players to bring joy to our customers every day. As a Head of Shop Marketing for Pret UK, you will be responsible for shaping the brand's narrative and driving growth through managing the end-to-end process of campaign development and seamless execution across the equity and franchise estate., Project management: Essential experience managing multiple critical pathways, multiple stakeholders and using multiple data sources to deliver complicated and large projects on time.
  • Sector Experience: Understanding of marketing communications within QSR, fast-casual dining, FMCG or high-street retail
  • Proven Track Record: Demonstrated success in developing and implementing integrated, multi-channel campaigns and communications strategies that have built brands and delivered measurable transaction growth. Evidence you can balance long-term brand building with short-term commercial performance, proving you can drive immediate footfall while maintaining brand equity.
  • Agency management: Experience working with and leading external agency partners. Evidence the ability to get the very best from creative and communications specialists.
  • Commercial Acumen: Ability to link media metrics (CPM, Reach, Frequency) directly to business outcomes like transactions, average transaction value, and market share.
  • Agility: The ability to pivot strategies quickly based on real-time data, seasonal shifts, or changes in consumer behaviour.
  • Leadership: Proven track record of leading cross-functional teams and managing diverse internal and external stakeholders.
  • Stakeholder Influence: A natural communicator who can translate advertising jargon into actionable insights for senior leadership and operations teams.

    Proud makers of freshly made food, organic coffee and big ideas. Across 750+ shops and 20+ countries, our teams are shaping the future of Pret through innovation, inclusion, great customer service and a shared passion for doing the right thing. We're growing fast on our mission to be the hospitality employer of choice everywhere we operate - so it's an exciting time to hop on board., Pret is where passionate, hardworking, wonderful people (like you!) find what they need to shine. Growth is at the heart of everything we do - from supporting our people to grow in confidence and skills to pursue their unique paths, to figuring out how to make our food and coffee even more delicious and accessible.

    Our offices are where teams come together to collaborate, connect and bring great ideas to life. Wherever you're based, you'll find:
    • - Individual ways to grow: fully funded professional qualifications, leadership development and informal and formal mentoring - Diversity & belonging: Everyone's welcome at Pret - you'll be valued for who you are and supported to feel confident in yourself and your skills - Pace & variety: Build a diverse skillset, meet some new people and learn (a LOT) - Community & purpose: We work together to creative positive change through the Pret Foundation Our values - Be kind, honest and generous: bring genuine warmth and your authentic self to work every day - Bring your passion: share our passion for food and exceptional customer service - Spread joy every day: small acts of kindness are a big part of what makes the Pret experience special The perks - A Gold Card! That means when you're in the office, your food and drinks are on us. And when you're not, you get 5 free drinks a day and 50% off everything else - 33-38 days of annual leave (increasing with service) - Free private medical aid cover - with the option to add a loved one - 4-5% pension contribution (increasing with service) - Life assurance at 3x your annual salary - Loyalty awards to celebrate every 5 years you're with us - And more - think: a flexible benefits platform, season ticket loans, a healthcare cash plan, mortgage services, financial wellbeing provisions, option to take a sabbatical after 3 years and opportunities to support our incredible charity, the Pret Foundation.

Direct job link

https://www.jobs24.co.uk/job/head-of-shop-marketing-127705736

About this company

Pret a Manger

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