Head of Performance, Media & Digital Marketing

We're looking for a data-driven Head of Performance, Media & Digital Marketing to join Co-op Life Services. With a refreshed operating model and a renewed focus on performance, you'll be responsible for orchestrating how we use paid, owned and earned channels to deliver commercial results, working across high profile multichannel campaigns spanning TV, digital, search, social, affiliates, CRM and more for our Insurance, Legal Services and Funeralcare businesses. You'll lead a talented team across digital marketing, performance optimisation and CRM, shaping how we invest our marketing resources and driving continuous improvement through data, measurement and smart decision-making. If you thrive in a fast-moving, highly commercial environment and want to help us deliver meaningful services to millions of people at important moments in life, this could be the role for you. Why this role matters This is one of the most influential marketing roles in the Co op, shaping strategy, driving performance, and ensuring our marketing activity is efficient, compliant and impactful. You'll manage a significant multimillion marketing budget, and work closely with our creative teams, commercial leaders, and external partners to optimise every pound we spend and turn insights into action. It's a highly visible position with exposure to senior leaders across the business. What you'll do

• Lead the end-to-end distribution and performance marketing strategy across Insurance, Legal Services and Funeralcare, ensuring activity is insight-driven and commercially effective
• Oversee digital marketing activity including PPC, SEO, paid social, affiliates, retargeting and display, making sure that channels are optimised and delivering strong performance
• Work closely with the Creative and Design teams to translate propositions into coordinated multichannel campaigns that deliver results
• Lead performance measurement and weekly reporting, using data, analytics and optimisation techniques to inform decisions and improve return on investment
• Partner with Insurance teams and external partners to articulate marketing proposals, onboarding plans and campaign activity
• Oversee CRM and lifecycle activity, working with the team to implement Salesforce campaigns, optimise journeys and drive conversion
• Build strong relationships across Life Services, influencing senior stakeholders and working collaboratively with commercial and operational teams
• Manage agency relationships, ensuring we get the best value, expertise and performance across all channels
• Lead, coach and develop a team of specialists across digital marketing, optimisation and CRM
  
  Strong senior-level experience in performance-led, multichannel marketing, ideally spanning both digital and offline channels
• A proven track record of improving marketing performance, making data-led decisions and optimising channel mix
• Experience managing significant marketing budgets across multiple channels and business areas
• Confidence working with numbers, data and analytics, with the ability to translate insight into practical action
• Strong stakeholder management skills, with the ability to influence, challenge and collaborate effectively at senior levels
• Experience working with agencies and third-party partners to deliver high-performing campaigns
• A hands-on leadership style; you're happy to lean in, support the team, and drive delivery when needed
• Strong communication skills, with the ability to clearly articulate performance, opportunities and risks to senior leaders, Team-work
• Detail orientated
• Organisation
• Communication
• Relationship-building
• Adaptability
  
  Your career at Co-op Legal Services
You'll find career opportunities here whether or not you have legal qualifications. We offer a variety of routes into legal practice, a clear career progression framework, and early career options that provide a cost effective alternative to university. We regularly recruit for qualified and non-qualified jobs, so whether you're an experienced lawyer or someone who's keen to explore the possibilities of a career in the law, you can make a difference here.Our practice areas You'll join our wills & trusts department which is set up differently to traditional private practice law firms. Being a specialist team means we often deal with cases of varying complexity, and can provide our clients with an expert service. We also have specialist Probate, Family law, estate planning, and medical negligence teams, so if you want to gain exposure in another area of law they'll be opportunity to do so. Probate is the legal and financial process of dealing with the property, money, and possessions of a person who has died. We help and support thousands of bereaved people and families, many of whom have been previously supported by Co-op Funeralcare. At Co-op Legal Services our will writing advisors discuss our customers' wishes, offer guidance and help to make a will that's right for their circumstances. Family law solicitors offer a wide range of family law legal services to our customers. Our areas of practice range from family law and divorce to legal separation and child custody. Every year, our personal injury solicitors and litigation lawyers secure millions of pounds in compensation through personal injury claims for people injured in accidents through no fault of their own. Our medical negligence solicitors specialise in recovering compensation for patients who have suffered medical negligence and medical accidents caused by healthcare professionals., At Co-op, we're passionate about doing great work for the communities we trade in. That means having the right people, from all walks of life and backgrounds, in our team to serve them. Take a look below how to become one of our colleagues.

At Co-op, we're owned by our members. And because we're owned by you, we can do right by you. So when you join us, you're not just taking a job, you're joining a movement. We're an organisation that puts people and communities first, and we're powered by purpose. We want this to be a place where you can thrive, so you'll also receive:
• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• Private healthcare for you and your family
• Company car or £6,000 car allowance
• Access to a subsidised onsite gym (at our Manchester HQ)
• 30% discount on Co-op products and 10% off other brands
• Stream - early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
• 24/7 colleague support service
• Training and support for your development and career progression
• Cycle-to-work scheme
A place you'll belong We're building diverse and inclusive teams that reflect the communities we serve. We welcome applications from everyone and are committed to creating a workplace where colleagues can feel like they belong, supported by our inclusive policies and the ways we work.,
• Coaching, training and support such as study leave, to help you develop your skills and progress your career
• Pension with up to 10% employer contributions
• Incentive scheme up to 10% after probation
• 28 days holiday plus bank holidays (rising to 32 in line with service)
• Wellbeing benefits to support your physical financial and mental health
• Discounts on Co-op products and services