Head of New Client Growth

This is a senior leadership role with accountability for new client growth across Business & Commercial Banking. You'll define how we attract, convert and onboard new clients at scale. Working across Marketing, Product, Digital and Operations, you'll turn insight into clear priorities, investment choices and measurable commercial results across a large and strategically important portfolio. If you enjoy building growth engines, improving client journeys and driving performance through data and digital, this role offers real impact. What you'll be doing:

• Define and lead the new client growth strategy, with ownership of priorities, investment and delivery roadmap
• Shape market positioning and demand generation, working with Brand and Marketing to improve awareness and consideration
• Own acquisition performance across digital channels, including website, campaigns and conversion optimisation
• Lead end-to-end funnel performance, from awareness through to onboarding and early engagement
• Identify and deliver improvements to client journeys, reducing friction and increasing conversion
• Use client, market and performance insight to prioritise opportunities and drive continuous improvement
• Build and scale partnership channels to increase high-quality client inflow
• Influence senior leaders and align teams to deliver measurable growth outcomes
• Lead agile delivery, ensuring clear prioritisation, roadmap discipline and measurable outcomes
• Ensure all growth activity meets risk, regulatory and client outcome expectations, Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.
  
  Experience in driving scaled growth in customer acquisition in financial services - preferably involving small and medium businesses,
• Proven track record of delivering client growth or acquisition strategies at scale
• Strong understanding of and experience in digital marketing and acquisition techniques, technology and operations, running complex and content rich websites, driving inbound digital traffic (SEO/GEO/PPC/Social etc.) and driving conversion rate optimisation.
• Experience with digital and AI product leadership, managing end-to-end digitally led client journeys, using AI to automate and improve process and customer experience to drive outcomes from awareness through to landing engaged clients.
• Experience driving acquisition through intermediaries like formation agents and incentives through partnerships, specifically in the context of small and medium businesses.
• Experience owning or directly influencing revenue growth, ROI and P&L outcomes
• Fluent and confident in using data and performance metrics to inform decisions and drive improvement
• Proven ability to influence senior leaders across complex, matrixed organisations
• Proven ability to build, lead and develop high-performing teams. Drives a strong performance culture focused on customer outcomes, sustainable growth, effective risk management, and inclusive talent development
• Actively promotes diversity and inclusion, while developing and progressing talent
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop. We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need. We also offer a wide-ranging benefits package, which includes:
• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies