Head Of Marketing & Communication (Maternity Cover)
United Colleges Group, City of Westminster
Head Of Marketing & Communication (Maternity Cover)
Salary not available. View on company website.
United Colleges Group, City of Westminster
- Full time
- Temporary
- Onsite working
Posted today, 11 Nov | Get your application in now to be one of the first to apply.
Closing date: Closing date not specified
Job ref: 8b1f4b5bafb64092a9f74eaff1954a1b
Location ref: City of Westminster
Full Job Description
This is an exciting opportunity to join United Colleges Group at a pivotal time in its development. As Head of Marketing and Communications, you will lead the strategic direction and delivery of marketing, communications, public relations, student recruitment, admissions and customer engagement activities across the Group.
Reporting directly to the CEO and Group Principal, you will play a key role in shaping and enhancing the reputation of United Colleges Group and its brands, including City of Westminster College and the College of North West London. You will lead the development and implementation of innovative marketing and communications strategies that increase awareness, strengthen stakeholder engagement, grow student recruitment and support the Group's long-term strategic objectives.
You will be responsible for leading high-performing Marketing, Communications, Admissions and Customer Service teams, ensuring the delivery of outstanding customer experiences from first enquiry through to enrolment. You will champion data-driven decision making, using market research, customer insight and performance metrics to develop effective campaigns and maximise return on investment.
The role also carries responsibility for protecting and enhancing the Group's reputation through proactive public relations, media management and crisis communications. Working closely with senior leaders across the organisation, you will ensure the Group's successes are effectively communicated and that its brands remain recognised for excellence, innovation and quality.
This is an exceptional opportunity for a dynamic and forward-thinking marketing professional to make a significant contribution to one of London's leading further education groups, helping attract and inspire the next generation of learners while supporting organisational growth and success.
You are an experienced and commercially minded marketing and communications leader with a proven track record of delivering successful recruitment, marketing and brand strategies within a complex organisation. You have the vision and credibility to operate at a senior level, influencing stakeholders across the organisation and leading high-performing teams to achieve ambitious goals.
A strategic thinker with strong operational delivery skills, you understand how to build and protect brand reputation, develop impactful public relations campaigns and use market intelligence to drive business growth. You are confident using data and customer insight to shape decision-making and improve marketing performance, whilst remaining focused on delivering an outstanding customer experience.
You will bring substantial experience of leading marketing, communications and student recruitment activity, together with a strong understanding of contemporary digital marketing, social media, public relations and stakeholder engagement. Equally important is your ability to develop collaborative relationships across the organisation, inspire teams and lead through influence, innovation and creativity.
Ideally educated to degree level or above, you will have exceptional communication, presentation and relationship-building skills, excellent financial and people management experience and a passion for transforming lives through education and skills development.
United Colleges Group provides education to over 11,000 learners a year, including 16-18-year-olds, adults, apprentices, and students with high needs, across our five campuses and two colleges; City of Westminster College and College of North West London. The Cockpit Theatre also forms part of the Group.
With an annual turnover of over £50m, we are one of the top 20 largest college groups in the UK. We offer education and training in almost all vocational areas at a variety of levels for a wide range of learners of all ages and starting points.
Our mission is to provide all our learners with the very best knowledge and to break down any barriers to learning. We pride ourselves on enabling our learners to meet their individual needs and aspirations and we deliver a learning experience that is unique, enjoyable and rewarding.
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