Head of Growth

We're looking for a commercially minded, data-driven with creative-eye Head of Growth Marketing to lead global channel marketing for a world-known luxury accessory brand. This is a high-impact leadership role at the intersection of performance marketing, brand marketing, analytics and creative, responsible for building scalable, profitable growth across the full funnel media & customer lifecycle. What You'll Do: Supporting the Senior Director of Ecommerce, you will manage and scale a multi-million-pound marketing budget, driving sustainable growth across new customer acquisition, ecommerce performance, campaign activation, and retention. This role combines running efficient execution across in-house and agency teams, with strategic leadership and expertise thought leadership; you'll operate close to the channels and data, while building the systems, team, and frameworks to scale. You'll work cross-functionally with Brand, Merch & Planning, Data & Design, turning customer, channel and product insights into high-performing growth strategies.

• Clear execution of global growth strategy
• Large budget (£++M) real ability to scale
• Leads mid to lower funnel (acquisition retention), upper funnel in partnership with Brand team
Own Global Growth Strategy
• Support with the definition of and execute a scalable, profitable growth strategy across all digital channels
• Build repeatable growth loops with a focus on ROI and new customer acquisition
• Balance sustainable high-impact channel strategy with short-term business impact
• Futureproof tech stack based on evolving digital landscape
Lead Performance Marketing
• Lead and scale acquisition channels including: Paid media (Meta, Google, YouTube, TikTok other relevant socials); SEO and content-led growth; Partnerships, affiliates, and communities
• Manage and optimise a £multi-million marketing budget
• Agile spend management based on performance signals to maximise growth
Bridge Brand, Product for growth
• Partner closely with Merch and Design to:
• Turn product features into acquisition and retention levers
• Align messaging with real customer value
• Translate insights into high-performing creative direction
• Leverage Upper funnel campaigns to deliver stronger return mid/lower.
Build & Lead the Growth Function
• Set clear direction and ways of workings, then scale and lead a high-performing team
• Manage external agencies, partners and regional teams.
• Set a high bar for execution, ownership, and agility
Build a Culture of Growth & experimentation
• Develop and embed a continuous testing framework across:
• Creative and messaging
• AI-first approach to new product testing
• Funnels and landing pages
• Offers and user journeys
• Rapidly identify what works, scale winners, and stop underperformance
• Embed a growth mindset to the in-house teams and external partners
Own Growth Analytics & Martech
• Define, track, and optimise core KPIs: Traffic growth, ROI, CAC, LTV. Activation and retention metrics; Conversion and feature adoption
• Build and maintain a robust attribution and tracking ecosystem -embed them into operations in-house and external.
• Ensure all decisions are grounded in clean, reliable, accessible data
  
  8-10+ years in Growth, Performance Marketing, or Acquisition roles
• Hands-on experience managing significant paid media budgets
• Has scaled a high-growth digital business past early traction
• Comfortable with data and attribution while having enterprise mindset.
• Systematic thinker
• Can challenge leadership with data-backed decisions
• Reactive and agile, knows when to cut losses quickly
• Deep analytical and data-driven mindset
• Strong understanding of funnels, experimentation, and lifecycle marketing
• Thought leadership skills re growth marketing
• Accountability, Has strong attention to detail and output
• Strong leadership & communication skills with a collaborative approach
Nice to have:
• Experience in fashion retail and/or luxury.
• Global experience, including China
• Background in agency management, scaling growth, transformation projects.
• Tool experience: Google Analytics, Smartly, Similar web, Brandwatch, Familiarity with Salesforce, Dynamic Yield or similar.