Head of Digital Marketing & CRM

At Joseph Joseph, we Flere each day by that, maneuver-they exceed - wisdom. Our core motto: " A credible, thoughtful design truly shapes everyday life." Headquartered in London, we are a globally-present brand with a network in more than 100 countries and extensive retail companioning, both through big department stores, niche marketplaces, and a growing e-commerce arc. D2C is a strategic priority for the business and we're looking for an experienced & passionate Head of Digital Marketing & CRM to join our team. Reporting to the Ecommerce Director, you'll develop a digital brand & performance-marketing strategy that fuels new-customer acquisition across our major regions (UK, US, Europe & Australia). You'll lead a small group of digital/CRM marketers and partner agencies to own the full marketing mix, working closely with the eCommerce and creative teams. It's a great chance for a hands-on leader to scale our D2C business. What you will be doing

• Develop, with the eCommerce Director, a clear new-customer acquisition strategy.
• Oversee the optimisation of campaigns and the channel strategy across SEO, SEM, Social, email, website, paid-digital, and other relevant channels.
• Own our customer retention programme, driving strategies that reduce churn and increase CLTV.
• Collaborate with the digital-design team to build effective assets and continuously iterate.
• Manage the digital-marketing budget and deliver ROAS/CPA to agreed targets.
• Run an experimentation agenda to improve optimisation and ROI by channel.
• Set up and manage third-party agency relationships (Media, SEO, affiliate, ESP).
• Analyse and report performance on a weekly, monthly, and quarterly basis.
• Lead, inspire, and manage a digital & CRM team of two.
What we need from you
• Demonstrated experience in digital marketing and CRM in a direct-to-consumer (D2C) environment.
• Strong analytical skill set, able to translate data into actionable insights.
• A strategic mindset balanced with a hands-on, results-driven approach.
• Proven ability to build robust networks, plus stellar communication and presentation skills.
• Collaborative, confident, and personable team player.
• UK and international experience welcomed but not essential.
What you will get from us
• Competitive salary and holiday allowance.
• Company-performance-related bonus.
• Hybrid working - 3 days in office and 2 days from home with flexible start/finish times.
• External private employee wellbeing support.
• Access to Perk Box.
• Training and development programme.
• Season-ticket travel loan.
• Cycle-to-work scheme.
• Parental leave support.
• Holiday trading (buy/sell) and extra days for long service.
Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Retail and Wholesale Location: London, England, United Kingdom.


• Demonstrated experience in digital marketing and CRM in a direct-to-consumer (D2C) environment.
• Strong analytical skill set, able to translate data into actionable insights.
• A strategic mindset balanced with a hands-on, results-driven approach.
• Proven ability to build robust networks, plus stellar communication and presentation skills.
• Collaborative, confident, and personable team player.
• UK and international experience welcomed but not essential.
  
  Headquartered in London, we are a globally-present brand with a network in more than 100 countries and extensive retail companioning, both through big department stores, niche marketplaces, and a growing e-commerce arc.
  
  Competitive salary and holiday allowance.
• Company-performance-related bonus.
• Hybrid working - 3 days in office and 2 days from home with flexible start/finish times.
• External private employee wellbeing support.
• Access to Perk Box.
• Training and development programme.
• Season-ticket travel loan.
• Cycle-to-work scheme.
• Parental leave support.
• Holiday trading (buy/sell) and extra days for long service.