Head of CRM
The Gym Group , Clapham Junction, Wandsworth
Head of CRM
Salary not available. View on company website.
The Gym Group , Clapham Junction, Wandsworth
- Full time
- Permanent
- Remote working
Posted 1 week ago, 6 Sep | Get your application in now before you're too late!
Closing date: Closing date not specified
Job ref: 424db077725b4004aaa20f70f8076c13
Location ref: Clapham Junction, Wandsworth
Full Job Description
- Designing and optimising multi-step trigger journeys and automated flows that drive measurable commercial outcomes
- Partnering with Product, Data Engineering, Analytics, Brand and Commercial teams to deliver joined-up, data-led member communications
- Managing the CRM budget and investment framework, ensuring every pound spent is accountable against clear outcomes
- Leading evaluation and adoption of CRM technology, including platform transitions and capability improvements
- Defining metrics, reporting to the Executive Committee and shaping strategic recommendations based on campaign performance and member behaviour
- Supporting national campaigns and new gym opening strategies with targeted local CRM activation
At least 10 years of digital marketing experience, with a strong CRM focus in transactional ecommerce or subscription businesses - Proven track record of hitting commercial CRM targets across metrics including LTV, churn, conversion, CPA and ROI
- Experience building and managing complex automated trigger journeys at scale
- Strong analytical mindset with hands-on experience in A/B testing, cohort analysis and behavioural segmentation
- Demonstrated experience leading and developing marketing or CRM teams
- Solid knowledge of email deliverability including IP warming and inbox placement using tools such as Validity
- Clear and confident communicator, with experience presenting strategy and results at Executive level Our commitment to inclusion
- Owning the full CRM strategy across acquisition, onboarding, retention and win-back for one million members
- Leading and developing a talented CRM team, building capability and high-performance culture
This is a rare opportunity to own CRM strategy at scale - one million members, a direct line to the CMO, and a genuine seat at the commercial table. As Head of CRM at The Gym Group, you will shape how we communicate with every member across their entire journey with us, from the moment they consider joining to the day they return after leaving. If you want a role where CRM is treated as a growth engine rather than a comms function, this is it. Who we are We're not like any other gym company; we are The Gym Group, a place where you can #BeYouWithUs and perform to your absolute best. We are successful; by membership we're the 2nd largest gym business in the UK and the 4th largest in Europe. We hire people with real passion, positivity and enthusiasm which motivates and inspire those around them. We actively invest in our employees; it's so important to us that our people can thrive in our environment and can make the most of the flexibility and support we offer to all of our teams. What you'll be doing
Direct job link
https://www.jobs24.co.uk/job/head-of-crm-127356286