GTM Lead - CTV - Samsung Ads

EMEA Ads Product & Go-To-Market is an integrated function bringing together product and commercial talent to own the full product and commercial lifecycle of Samsung Ads products in EMEA. The GTM Lead, CTV sits within the Ad Experiences domain team and is the go-to-market authority for Samsung's native home screen ad formats - one of the most distinctive and high-impact advertising solutions in the Samsung ecosystem. Working in close partnership with the Native TV Ad Formats Product Lead, this role owns the end-to-end go-to-market strategy for native home screen formats from value proposition and narrative development through to sales enablement and market adoption., Own the end-to-end go-to-market strategy and activation for Samsung's native home screen ad formats in EMEA. This includes building the core value proposition, narrative, and positioning to effectively bring products to market, as well as defining the measurement frameworks to measure impact and success.

• Voice of the customer
Act as the conduit between EMEA client-facing teams, the Head of Ad Experiences Product & GTM, Global P&E, and other internal support teams. Synthesise market requirements and craft POVs on product-market fit - what the market needs from native home screen formats and how best to position what exists - and drive these into the product feedback loop to influence the roadmap.
• Product feedback loop
Build the frameworks to track and measure the adoption of native home screen ad products. Capture advertiser feedback and own the process of delivering market intelligence to the Native TV Ad Formats Product Lead and Global P&E to inform the product roadmap.
• Holistic "All Samsung" go-to-market
Contribute to a unified Samsung Ads value proposition that positions native home screen formats as part of a comprehensive media ecosystem. Ensure all collateral reflects a cohesive Samsung Ads story, elevating the brand from individual ad products to a full ecosystem play. Work closely with the Head of Ad Experiences Product & GTM to ensure consistency of narrative and positioning across the Ad Experiences domain.
• Sales enablement and partnership
Drive consistency and clarity in how EMEA talks about native home screen ad products and solutions. Build and maintain high-quality sales materials including pitch decks, one-pagers, narrative frameworks, product documents, FAQs, objection handling guides, and vertical-specific collateral. Maintain a strong relationship and tight feedback loop with the sales organisation to identify market friction points, training gaps, product issues, and collateral needs in real time.
• Thought leadership
Be the subject matter expert for native home screen formats and CTV advertising in EMEA. Maintain a deep understanding of Samsung's product capabilities, broader industry trends, and the competitive landscape, and create materials that educate client-facing teams on key topics within the native and connected TV advertising space., Success will be evident through strong working relationships with key collaborators across the Ad Experiences domain, Global P&E, and the sales organisation; and through the successful execution of GTM strategy and product launches for native home screen formats. The sales team pitches with confidence and clarity. The Samsung Ads narrative in market is cohesive. The partnership with the Native TV Ad Formats Product Lead is seamless, GTM and product working in lockstep from day one. Client-facing teams have what they need before they ask for it, and advertiser feedback is structured, continuous, and visibly influencing the roadmap.

We are looking for a seasoned go-to-market specialist with experience in the ad tech industry, video, TV and/or CTV advertising, and expertise in bringing ad products to market with end-to-end ownership of product-market fit and go-to-market strategy. The ideal candidate will have pan-European experience in media and ad tech, strong attention to detail and communication skills, a creative storyteller with the ability to simplify complex topics, and the ability to effectively collaborate, establish relationships, and influence stakeholders and leaders across multiple functions and seniority levels.,
• 7+ years of experience in sales enablement, product marketing, go-to-market strategy, or a related role within the ad tech or advertising industry.
• Proven track record of end-to-end ownership of bringing products to market - managing product testing, developing value propositions and positioning, and working with Finance, Yield, and Operations teams to ensure appropriate pricing and processes are in place.
• Exceptional storytelling, writing, and presentation skills with the ability to translate complex products and data into compelling sales collateral and content.
• Deep understanding of CTV and connected TV advertising - how it is bought, sold, and measured in EMEA markets.
• Experience building effective working relationships cross-functionally with Product, Engineering, Marketing, Sales, Analytics, Pricing, Design, Partnerships, Legal, and Operations teams.
• Excellent organisational and project management skills, strong attention to detail, and the ability to manage multiple priorities.
• Action-oriented self-starter comfortable with ambiguity, able to lead a product domain independently in a fast-paced and dynamic environment.
• Pan-European experience in media and advertising markets preferred.
  
  As GTM Lead, CTV you will be at the forefront of shaping how Samsung's native home screen ad solutions are developed and positioned in the EMEA market. ESBO Product & GTM is an integrated function that brings product and commercial talent together into one team, giving this role genuine proximity to both the product roadmap and the commercial outcomes it drives. Samsung's home screen formats offer advertisers something genuinely distinctive - a high-impact, top-of-funnel branding environment built into hundreds of millions of devices globally. This is a unique opportunity to own the go-to-market strategy for one of Samsung's most differentiated advertising products and make a tangible commercial impact across EMEA.
  
  Benefits of working at Samsung include
• Hybrid working - 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
• Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need