Growth Marketing Manager - 6 Month FTC

Are you ready to shape the future of how we invest in digital marketing? As our Growth Marketing Manager, you'll sit at the heart of experimentation and acceleration - designing smart, insight-led tests across channels to prove what drives true incremental impact for our brands and products. You'll bring deep expertise in paid social - especially Meta and TikTok - while also exploring new frontiers across affiliate marketing and emerging platforms. With a blend of creativity, analytical rigour, and curiosity, you'll turn hypotheses into scalable growth strategies that unlock long-term investment. If you love solving complex growth challenges, pushing creative boundaries, and uncovering what really moves the needle, this is one of the most exciting opportunities in the team. What you'll be doing 1. Lead Cross-Channel Growth Strategy & Testing

• Design and run structured experiments across Paid Social, Affiliate, and emerging channels (including PMax, Demand Gen, YouTube, Snapchat, and Pinterest) to prove incrementality and unlock scalable growth opportunities.
• Partner with Full Funnel teams to identify, validate, and scale new growth levers that drive incremental customer acquisition and commercial value.
• Build channel plans that translate commercial goals into targeted, measurable activity.
2. Own Hands-On Activation & Performance Delivery
• Manage in-platform execution across Meta and TikTok, optimising audiences, creative, formats, and measurement approaches (including conversion lift studies).
• Work closely with agency partners and internal teams to ensure aligned strategy, high-quality execution, and continuous optimisation.
3. Drive Creative Excellence
• Develop, refine, and optimise creative templates grounded in audience insights and platform behaviours.
• Collaborate with creative teams to produce high-performing, social-first assets that maximise engagement and conversion.
4. Unlock New Affiliate Growth
• Identify and explore new affiliate partners beyond traditional comparison sites, designing performance-based test programmes that uncover incremental opportunities.
5. Shape the Channel Roadmap & Share Insight
• Feed into long-term channel strategy, innovation roadmaps, and future investment recommendations.
• Document learnings, codify best practice, and share insight across teams to uplift capability and drive consistent performance.
Why join us? Join us and, give us your best and we'll give you ours. Here, you'll make a difference to customers, you'll enjoy a fulfilling career where you're free to be yourself. Great colleagues, amazing workspaces, hybrid working and huge career opportunities-you'll find them all here., Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.


• Must have at least 5 years of direct experience managing multi-million-pound budgets in the realm of paid social media
• Advanced paid social expertise, especially across Meta and TikTok - including audience strategy, creative optimisation, and advanced measurement (e.g., conversion lift, incrementality testing).
• A strong creative eye, with the ability to guide and optimise assets for different audiences, formats, and funnel stages.
• Performance marketing experience, with the ability to interpret data, diagnose issues, uncover insights, and drive measurable commercial results.
• Cross-channel curiosity and versatility, with enthusiasm for testing channels like PMax, Demand Gen, YouTube, Snapchat, Pinterest, and exploring new affiliate partnerships - to ensure marketing plans are outcome-first (rather than channel-siloed).
• A proactive, growth-focused mindset, comfortable in ambiguity, energised by experimentation, and motivated by uncovering new scalable opportunities.
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop. We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need. We also offer a wide-ranging benefits package, which includes:
• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies