Growth Marketing Manager
VOYAGE CARE, Lichfield
Growth Marketing Manager
Salary not available. View on company website.
VOYAGE CARE, Lichfield
- Full time
- Permanent
- Onsite working
Posted 1 week ago, 27 Oct | Get your application in now before you're too late!
Closing date: Closing date not specified
Job ref: 63b1b2b40c0f4166a470d2b3129a23e2
Location ref: Lichfield
Full Job Description
This is more than a marketing role. It's an opportunity to shape the future of a leading social care organisation while delivering campaigns that have a real impact on people's lives. You'll have the opportunity to:
- Lead growth-focused marketing initiatives across digital channels.
- Influence commercial outcomes through data-driven decision making.
- Drive website optimisation, lead generation and customer acquisition strategies.
- Manage and develop a high-performing digital marketing professional.
- Work collaboratively with senior stakeholders across the business.
- Own exciting projects including new service launches, acquisitions and development opportunities. What You'll Be Doing As our Growth Marketing Manager, you'll: Develop and deliver integrated digital marketing plans that support business growth. Drive qualified enquiries and lead generation through high-performing campaigns. Lead website optimisation, conversion rate improvements and customer journey enhancements. Oversee CRM, email marketing and automation programmes. Monitor SEO, paid media, analytics and marketing performance to maximise ROI. Use data and market insight to identify opportunities and optimise campaign performance. Manage agency relationships and ensure activity delivers measurable outcomes. Coach and develop the Senior Digital Marketing Executive while building strong relationships across the organisation.,
- Increasing website conversions
- Improving SEO and digital performance
- Maximising paid media ROI
- Growing marketing-attributed leads
- Supporting acquisitions, partnerships and business growth initiatives Why You'll Love It Here At Voyage Care, you'll join a collaborative and purpose-driven organisation where innovation is encouraged, ideas are valued and your work creates meaningful outcomes. You'll have the autonomy to influence strategy, the support to develop professionally and the opportunity to make a genuine difference every day.Ready to Accelerate Growth? If you're passionate about digital marketing, driven by results and excited by the opportunity to lead growth initiatives within a values-led organisation, we'd love to hear from you.
- At least 5 years' experience in digital, growth or performance marketing.
- Strong understanding of customer acquisition, demand generation and digital strategy.
- Experience with CRM, marketing automation, website optimisation, SEO, paid media and analytics.
- A proven ability to use insight and data to improve performance.
- Experience managing budgets and evaluating marketing ROI.
- Strong stakeholder management and project management skills.
- Leadership experience with a passion for developing others.
- A proactive mindset focused on continuous improvement and delivering results.
Are you a commercially minded marketer who thrives on turning insight into action? Do you enjoy using data, digital channels and customer journeys to drive measurable business growth?, You'll bring a strong blend of strategic thinking, commercial awareness and digital expertise, including:
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