Growth Marketing & Acquisition Manager Worry-Free Parenting

Growth Product Manager Digital+ We're looking for a Growth Product Manager to help identify, test, and scale opportunities for growth across Pregnancy+. You'll work as part of the Growth and Monetization team, reporting directly to the Growth Leader. This role is highly operational and hands-on, ideal for someone who thrives on experimentation, analysis, and rapid execution. You'll focus on driving monetization, acquisition, and retention through a mix of product experimentation, marketing activation, and lifecycle communication. You'll work cross-functionally with engineering, analytics, sales, and campaign partnership teams to deliver measurable business impact. What You'll Do:

• Identify and exploit growth opportunities
• Work with the Growth Leader to define and prioritize growth opportunities across monetization, acquisition, and retention.
• Design, implement, and evaluate A/B and multivariate tests to validate hypotheses and inform future strategy.
• Continuously look for high-impact, low-effort initiatives that can accelerate growth.
• Run operational growth experiments
• Own the end-to-end execution of growth experiments, from idea generation to implementation and analysis.
• Leverage tools like Firebase, One Signal, Google Ad Manager, Jira, and Figma to run, monitor, and evaluate experiments.
• Use data to identify what is and isn't working and make evidence-based recommendations.
• Use communication and marketing channels to drive growth
• Plan and execute in-app messaging, push notifications, and email marketing campaigns to support engagement and conversion.
• Collaborate with marketing and campaign teams to align experiments with broader communication strategies.
• Understand and apply marketing principles to craft effective, user-focused communications that drive measurable outcomes.
• Collaborate cross-functionally
• Partner with engineering to deliver and automate experiments effectively.
• Work closely with analytics to define success metrics and measure the impact of each initiative.
• Collaborate with sales and partnership teams to ensure experiments align with monetization goals.
What We're Looking For:
• Hands-on experience in digital or consumer product environments, ideally in a growth or experimentation role.
• Strong understanding of experimentation frameworks, A/B testing, and data-driven decision-making.
• Experience working with communication channels such as push notifications, in-app messaging, and email marketing.
• Comfortable using tools such as Firebase, One Signal, Google Ad Manager, Jira, and Figma.
• Analytical mindset with the ability to interpret data, identify insights, and translate findings into action.
• Strong understanding of how marketing, product, and technology intersect to drive growth.
• Excellent communication and collaboration skills, with clarity in expressing trade-offs and priorities.
• Experience working cross-functionally with product, engineering, analytics, and marketing teams.
• Self-starter with a bias toward action, eager to test, learn, and iterate quickly to deliver impact.
How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.


• Hands-on experience in digital or consumer product environments, ideally in a growth or experimentation role.
• Strong understanding of experimentation frameworks, A/B testing, and data-driven decision-making.
• Experience working with communication channels such as push notifications, in-app messaging, and email marketing.
• Comfortable using tools such as Firebase, One Signal, Google Ad Manager, Jira, and Figma.
• Analytical mindset with the ability to interpret data, identify insights, and translate findings into action.
• Strong understanding of how marketing, product, and technology intersect to drive growth.
• Excellent communication and collaboration skills, with clarity in expressing trade-offs and priorities.
• Experience working cross-functionally with product, engineering, analytics, and marketing teams.
• Self-starter with a bias toward action, eager to test, learn, and iterate quickly to deliver impact.