Group Account Director

This role is perfect for an experienced Account Director who loves spotting opportunities to deepen client relationships (and grow revenue). As Group Account Director, you'll set the commercial direction for our existing clients and growing them into multi-service relationships across the Group. You'll own our most important accounts, make sure every key client has a growth plan, and work closely with Account Directors and project managers to find the next piece of work. This is where most of our revenue sits, so you'll be the person who protects it, and grows it. Reporting and structure

• Reports: initially to CEO (eventually to CRO / Growth Director)
• Location: Hybrid, within commuting distance to London or York
• You'll work closely with: CEO, Growth Director, Account Director, Senior Group Project Manager and and subject matter experts across our five specialisms
What you'll do 1. Key account growth
• You'll own the relationships and growth plans for named key accounts across the Group.
• You'll set the commercial direction for account growth: targets, priorities and which clients get more focus.
• You'll spot opportunities to cross-sell across all our functions, moving single-service clients into multi-service ones (master OKR: 50% of income from multi-service clients).
• You'll lead organic proposals, renewals and scope and pricing conversations, protecting margin while adding value.
• You'll pass net new or complex opportunities to the Growth Director, so you can stay focused on the clients you know best.
2. Senior client relationships
• You'll hold the senior relationship on each key account and become the person clients go to first.
• You'll map stakeholders, track change events and run proactive outreach to existing and dormant clients.
• You'll run quarterly account reviews that keep clients close and uncover what they need next.
• You'll handle commercial escalations and tough conversations calmly and with authority.
• You'll spot retention risk early and act on it.
3. Working with account and delivery teams
• You'll work closely with Account Directors to plan and grow their accounts, agreeing shared targets and next steps.
• You'll work with the Senior Group Project Manager and PMs so delivery stays on scope, on margin and on brief, and so PMs spot and pass on growth opportunities.
• You'll coach Account Directors and PMs to build senior relationships that create room to grow.
• You'll agree clear handovers with the Senior Group Project Manager: you own the relationship and growth, they own delivery.
4. Reporting
• You'll report on account health, forecast and revenue growth to the leadership team.
• You'll keep account data and opportunities up to date in HubSpot.
• You'll work with the Senior Group PM, COO and CFO to keep account profitability healthy.
What success looks like
• In your first 45 days: every key account has an owner, a growth plan and a next conversation booked.
• By six months: measurable revenue growth from key accounts, a higher multi-service share and improved retention.
  
  You bring senior client services or account leadership experience in an integrated or multi-agency business.
• You have a track record of growing accounts, not just maintaining them.
• You're commercially minded: confident discussing scope, change control and margin.
• You're a natural relationship builder who loves finding ways to deepen client relationships, and you're credible with marketing directors.
• You can explain every service we offer, and know who to bring in.
• You've led or mentored account managers or project managers.