Global Strategy Director

Develop detailed and high-quality guidelines for the client.
Work with both our internal teams and the client to help carve out a power of one media strategy
Engage in practical planning and understand media planning and activations with the internal teams as well as the client globally
Take an active role in writing and producing materials, with a hands-on approach to Strategy
Collaborate with an integrated team across different regions (e.g., Dubai, New York).

Strong experience working in a media or communications agency
Worked with international clients across multiple markets
Confident presenting to senior clients and creating clear, useful insights
Positive media expert who tells compelling stories with data and gets buy-in from different stakeholders
Comfortable with both big-picture strategy and detailed channel planning- proven experience translating strategic thinking into media planning & buying recommendations
Experience with leading brands in personal care, skincare, beauty, or similar consumer products
Given the trend in the market, experience with social media, influencers, content, and online shopping-especially for Face, Body, Deo, and Sun categories
Strategic thinker skilled in digital, analytics, and optimization who can shape client direction through media strategy
Able to clearly explain how different marketing channels work together and why they matter for business goals
Commercially focused, energetic, and results-driven-used to delivering strong outcomes
Experienced in briefing specialist teams and connecting planning with execution through a strong grasp of processes and timelines
Self-motivated, eager to help others, visible to the team, inspiring yet approachable
Keen to grow your skills and take on greater responsibility

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients'businesses.
Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.
Yes,ROIisaboutdeliveringReturnonInvestment;butit'salsoaboutgoingbeyondtodelivera
ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth
forourclients'businesses,growthforourpeopleandgrowthforourculture.
Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.
ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.
Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuildingrelationshipswithsomeoftheworld'smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.
AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld's leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.
Job Description
Beiersdorf is a key Power of One client for Publicis Groupe with existing responsibilities across creative, production, social and media
One of the best and most trusted skincare companies in the world, founded in 1882 Beiersdorf generates over €9bn in revenue and employs over 22,000 people
This role is to fulfil a major new global media strategy scope for Nivea, working with Head of Strategy, other London-based Strategy Directors and international Groupe creative and operational colleagues who work within Publicis One Unlimited, the dedicated team created by Groupe for the client.
The core role is to develop best practise recommendations for Nivea within a set of Media Growth Playbooks incorporating key categories Face, Body, Deo and Sun.
In addition, recommendations will also be required for Campaign-level Playbooks, providing media activation guidance to global, regional and market functions across client and agency, as well as supporting enhanced creative briefing and setting production requirement

WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
FLEXIBLE WORKING, BANK HOLIDAY SWAP &BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based four days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
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