Global Professional Marketing Associate - Sore Throat

Health Professional engagement is a critical part of the Reckitt strategy in order to achieve our purpose and ambition in Self Care, Intimate Wellness and Hygiene. The Global Professional Marketing team designs strong strategies and develops tested content to win with Healthcare Professionals (HCP) using patient insights, innovations, scientific evidence, Go To Market (GTM) roadmaps, and toolkits, which are implemented in country and measured against Key Performance Indicators. The purpose of this role is to support development of HCP toolkits and implementation of global HCP engagement activities at the category level for the upper respiratory brands, primarily Strepsils but also important regional or local sore throat brands including Graneodin.,

• Through a deep understanding of HCP/patient insights, category and brand science, develop robust and evidence-based HCP communication materials which drive HCP awareness, advocacy and category leadership
• Support the development of the HCP insight plan in partnership with I&A which evolves the strategic direction for HCP engagement and also ensures projects and toolkits deliver HCP recommendation
• Work hand in hand with global regulatory, global medical science, CGO marketing, global pharmacy sales and the countries to refine HCP strategies, support development of HCP relevant evidence pipelines, evidence communication plans, NPD/EPD/BDI pipeline and ensure copy approval of HCP toolkits
• Creation of compelling and HCP validated communication narratives which are brought to life in HCP toolkits which allow countries to activate across HCP channels of communication.
• Working with external agencies in the delivery of global HCP toolkits and educational initiatives
• Develop working relationships & partnerships with external key opinion leaders (KOL's) and professional organisations in delivery of HCP communication strategies
• Engage with long-term global KOLs who support a range of HCP communication initiatives including brand fight, product launches, educational programme development and category guidelines
• Support the development and optimisation of HCP communication go-to-market plans for launches and relevant product launches
• Deployment of HCP communication initiatives in a compelling yet informative way to the countries
• Guide and drive the publication of brand & category data with internal and external experts to support HCP communication and recommendation
  
  1. Science background and / or qualification
2. Experience in HCP content creation / medical writing 3. Key Opinion Leaders (KOL) and agency management experience Professional qualifications/experience
• Educated to minimum bachelor's degree level ideally in a science, health professional or communication profession - from a recognised University
• Industry experience within scientific, communication, HCP marketing or HCP sales roles
Other personal attributes
• Culturally aware and able to operate with an international outlook
• Ability to build good relationships and challenge constructively and confidently with evidence of where you have developed important relationships with external bodies or experts
• Strong entrepreneurial, conceptual and analytical skills with ability to collate and process data, develop strategies, tactics and measurable implementation in line with opportunities and changes within the markets.
• Would suit an individual with a scientific, sales or medical marketing background who has experience in communications.
• Insightful, with the ability to consolidate complex information, interpret & construct straightforward plans whilst being resilient and able to respond under pressure.
• Possess good communication skills both verbally and written in the English language and communicate across a range of stakeholders both internal and external.
• Experience in developing and creating medical or healthcare materials/content /assets for HCP audiences including training materials.
• Previous experience of professional marketing or sales within OTC self-care categories would be an advantage.
• Ability to contribute by embracing the Reckitt purpose, fight, behaviours and compass. Actively listening to peers and managers and focusing on what really matters.
The skills for success Medical marketing, Digital activation to HCPs, Data Analytics, Digital strategy, Channel strategy, Medical Sales, Clinical sales knowledge, Capability building, New Product Development, Global Medical Affairs, Clinical Management.

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Category Growth Organisation Category Growth Organization is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.