Global Digital Performance Business Director

Director, you will join Digital and Data team on Coty account, based in London at Zenith's HQ. You will report directly to the Global Data & Digital lead and work closely with the whole team.You will be a key member of the team and will have contact with global Coty clients as well as external partners and colleagues across various disciplines within Publicis Media.The Performance Director role will be responsible, but not limited to, the following:Lead in best practice policies and processes for Performance Channels (Search & Social)Paid and Organic Search strategyLocal teams trainings, support and knowledge sharingSearch & Social guidelines deploymentDeliver client account growth strategiesUnderstand and expand upon knowledge of attribution, conversion rate optimization and user-experienceEnsure quality assurance processes are adhered to by PPC and Social TeamEnsure the team and accounts are aligned with and executing against key success metrics looked at by the global Publicis team

Company DescriptionWe think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.Job DescriptionAs Performance, (e.g. Google feature adoption and utilisation)Analyse wider industry and market trends and how these apply and affect clients' account performanceEnsure correct measurement strategies are in place for all clientsIdentify areas for client growth and initiate growth strategiesNurture key partnerships with Google, Bing, DS360, Facebook, Snap, Twitter.Help facilitate a strong 'team' ethos and exhibit focused and positive team leadership.Ensure client and agency targets are achieved and effectively grow Paid Search and Social revenue.Identify areas of development for line manages and creating career development plansGenerate case studies and award entriesQualificationsQualificationsMinimum 4-5 years Paid Search and / or Social related experienceExtensive client-facing experienceDemonstrable experience in a biddable roleExperience in managing a team and conducting team appraisals, as well as performance managementExperience in driving innovation in Biddable mediaAdvanced knowledge of
SA360Advanced knowledge of AdWords and AnalyticsAdvanced knowledge of Microsoft ExcelStrong leadership, communication skills and ability to engage with planning teams and also brand leaders at the client sideConfidence and experience of working on large accounts ideally in an agency environmentBe solution driven, innovative and proactive with how you drive performance for your accountsBe strategic and commercially minded in planning goals for your teams as well as being able to shape and develop a biddable strategyAdditional InformationAt Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming,
which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.SummaryType: Full-timeFunction: Advertising