Global Consumer Channel and Content Strategist

Salary not available. View on company website.

ConvaTec Inc, Paddington, Greater London

Full time
Permanent
Onsite working

Posted today, 3 May | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

Job ref: baa4794b161743a4b9825de6b5642ff2

Location ref: Paddington, Greater London

ConvaTec Inc

Full Job Description

Global governance of social media and omnichannel marketing, coordinating global and local activities across known platforms
Owning an integrated omnichannel approach, aligning digital campaigns with field sales, congresses, and other offline touchpoints
Defining global content strategy and planning: why, what, who, where content is created, stored, reused, and optimized
Overseeing content creation and management, ensuring consistent brand guidelines, editorial standards, and effective use of organic and paid social
Driving channel rationalisation and platform governance, including social media policies, brand clinics, and global tools (e.g. Brandwatch, Canva)
Building a full-funnel approach, where social drives engagement and SEO-optimised web content drives long-term traffic
Using data, analytics, and listening tools (GA4, social analytics, CDP, Power BI) to measure performance and optimise content effectiveness
Partnering cross-functionally with Marketing, Sales, Design, SEO, Corporate Affairs, IT, and GBUs to drive transformation
Leading capability development, designing training programmes, playbooks, and toolkits to uplift digital and content skills globally
Acting as a thought leader and SME, monitoring emerging trends, platforms, and technologies to drive innovation and future readiness

You are a strategic, digitally fluent content and channel expert who thrives in global, matrixed environments. You combine creativity with strong governance and data-driven decision-making, and you enjoy enabling others to succeed through clear frameworks and capability building.
Strong experience in global social media, content strategy, and omnichannel marketing
Hands-on knowledge of organic and paid social, SEO, web traffic strategies, and influencer partnerships
Experience with CMS platforms, social media management and listening tools, and digital analytics
Understanding of crisis communication and reputation management in collaboration with Corporate Affairs
Proven ability to define and enforce governance, standards, playbooks, and ways of working
Strong analytical mindset, using data to evaluate performance and continuously improve impact
Excellent stakeholder management skills, partnering confidently across Marketing, Sales, IT, Corporate Affairs, and external agencies
Passion for capability building, designing and delivering engaging training and skills programmes
Curiosity and foresight, with a keen interest in emerging digital trends, platforms, and AI-enabled marketing
Degree in Marketing, Digital Media, Communications, Public Relations, or similar; healthcare, MedTech, or pharma marketing experience is a strong plus

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec's revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit http://www.convatecgroup.com

hybrid role with competitive salary & bonus
exceptional benefits
training & delevopment

Direct job link

https://www.jobs24.co.uk/job/global-consumer-channel-content-strategist-126791549