Fundraising and Marketing Officer

The Fundraising & Marketing team's purpose is to advocate for and raise flexible and unrestricted funding to enable Womankind to deliver it's 2030 organisational strategy. The Fundraising and Marketing Officer supports the growth of Womankind's fundraising income by delivering engaging, donor-focused fundraising and marketing activity across online and offline channels. Working closely with the Individual Giving Manager (IGM), the role develops and delivers fundraising appeals, email campaigns, newsletters, and fundraising-led social media content to strengthen donor retention and supporter engagement. The role leads on coordinating impactful storytelling for the fundraising team and supports high-value donor activity by using CRM insight to tailor communications in collaboration with the Philanthropy Manager. Areas of responsibilities:

• Individual Giving - Support the IGM to develop and deliver online and offline fundraising appeals and email/mail newsletter updates to maintain high donor retention levels amongst existing supporters and raise cash income. Work with IGM and Fundraising & Database Officer (FDO) to ensure our supporters receive excellent supporter care through planning and implementing donor journeys.
• Storytelling - Co-ordinate the fundraising team's approach to storytelling in line with Womankind's funding charter by working closely with the Communications team and wider organisation to gather information, updates, video content & images that demonstrate Womankind's and our partners work and impact on women's lives. Work closely with the Communications Officer to plan and deliver compelling fundraising and marketing content across social media channels, identifying new opportunities and approaches to improve our online presence and respond to supporter queries.
• High value donor fundraising - Working closely with the Philanthropy Manager - Corporate Partnerships, implement Womankind's high value donor plan, using the CRM to identify high value donor trends, cultivate prospects, and tailor communications as required.
Key relationships and collaboration:
• Internally : Work closely with the FDO, IGM and the wider Fundraising, Communications, Feminist Grantmaking and Partnerships and Policy and Advocacy teams.
  
  Essential Experience:
• Experience of developing and implementing online and offline fundraising marketing campaigns, delivering them on time and on budget
• Excellent written communication skills with consistent attention to detail and experience of writing engaging, inspiring and persuasive copy for a range of media
• Experience of using Beacon or a similar fundraising CRM for marketing and collecting data, and for monitoring and analysing data to report against KPIs and inform future plans
• Proven experience using Mailchimp (or a similar email marketing platform) to plan, build, test, and deliver targeted fundraising campaigns and regular newsletter updates to segmented audiences
• Working knowledge and understanding of the importance of data capture, analysis and stewardship techniques
• Experience of fundraising from a UK individual giving audience
Essential Travel requirements: the role requires a willingness for occasional overseas travel. This may involve an overnight stay. Desirable:
• Proven experience of managing external suppliers
Knowledge and Skills:
• Ability to identify and develop powerful fundraising narratives that clearly communicate impact, inspire generosity, and strengthen supporter engagement
• Strong project management skills with an ability to manage multiple projects simultaneously, meet deadlines and ensure accuracy
• Excellent interpersonal skills to facilitate collaboration with colleagues in teams across the organisation and other stakeholders
• A practical and operational understanding of data protection, GDPR and PECR
• Understanding of and commitment to working in line with Womankind's feminist, anti-racist stance.
Values and Behaviours The ideal candidate must be committed to the mission, vision, values and aims of Womankind Worldwide as it works towards a feminist workplace which is fit for the future and o supports our staff equitably across our locations. All posts are expected to contribute towards developing a supportive working environment, to demonstrate a commitment to inclusion, professionalism and respect, transparency and accountability and to uphold quality standards as outlined in policies and procedures, and in compliance with Womankind Worldwide's Diversity, Inclusion and Equity Policy.

Womankind Worldwide is a global women's rights organisation working in partnership with women's rights movements and organisations to transform the lives of women and girls. We strengthen and support women's movements in our focus countries in Africa and Asia, and take collective action at regional and global levels, to ensure women's voices are heard, their rights are realised, and their lives are free from violence. Currently, Womankind has staff based in Kenya and the UK. This position can be co-located in Kenya or the UK. You must have the right to work in either Kenya or the UK to apply for this role, in line with the laws and regulations of these countries.

We offer a generous pension scheme and employer contribution with tax relief in line with local regulation on employee contributions.
• Flexible Working
We understand that modern life is hectic, and not always as easy as the standard 9 - 5. We can offer flexible working patterns and day/s worked from home depending on the needs of the organisation. We also offer 5 days of paid dependency leave per year
• Holidays
25 days paid leave per annum (pro-rata), plus public holidays as per your location, in addition you will get 3 days of leave over the December festive and January new year period when the Womankind office is closed.
• Annual Feminist Futures week
Each year we meet as an entire organisation to prioritise collective care, well-being and to build strong working relationships.
• Family Friendly Leave
We offer generous leave for those with family and/or caring responsibilities.
• Transformative Feminist Policies
We believe in creating a workplace that respects and supports the diverse needs of our team. Our policies include leave for menstruation, menopause, gender expression, and gender identity to empower LGBTQIA+ individuals and those undergoing transition. We also offer support for employees facing domestic abuse, recognising that personal challenges impact professional lives. At our core, we're committed to fostering a compassionate, inclusive culture where everyone can thrive.