Field Marketing Manager

Automation Anywhere is currently searching for an experienced Field Marketing Manager/Senior Field Marketing Manager to be responsible for field marketing for our Europe business with particular focus on the UK/I territory. This role will be critical in partnering closely with the local sales leadership and supporting teams to develop, deliver and measure the go-to-marketing strategy. Reporting to our Head of EMEA Marketing, you will bring your passion, strong business acumen and hands-on mentality to define programs to help us drive pipeline for our growing business. As a senior marketer, you bring a great track-record of working closely with sales to deliver against sales and marketing targets.,

• Adopt the corporate strategy to support the local pipeline generation needs of the UK sales team within large enterprise, named accounts.
• Fully understand the local sales go-to-market motion, interpret local market dynamics, and develop a robust plan aligned to the sales and marketing pipeline targets.
• Identify, develop, manage, and support the regional marketing calendar including, but not limited to, events, account -basedmarketing campaigns, upsell and cross-sell support, and partner marketing
• Forgerelationships to drive targeted field engagement and pipeline generation.
• Manage the regionaland campaign-specificmarketing targets in line with your activities to track pipeline development, efficiency, and effectiveness.
• Provide leadership and input on field requirements for integration into corporate-run marketing programs and campaigns.
• Ensure feedback from sales leadership to corporate marketing organisations to drive alignment of regional marketing investment to sales requirements.
• Drive active awareness of the brand, messaging, positioning, and marketing programs across the regional sales teams.
• Support the sales team with identifying marketing materials / collateral for presentations with named accounts.
  
  Bachelor's degree in Marketing, Business or a technical field, or similar relevant experience.
• 8+ years' experience in marketing business-to-business software solutions.
• 3+ years of experience in field marketing or demand generation roles with proven results.
• Excellent customer-facing skills.
• Proven ability to work in a fast-paced environment and to juggle and prioritise across many simultaneous projects.
• Great communicationskills.
• Organised and programmatic thinker; ability to develop campaign recommendations and plans.
• An ability to analyse data and present results to a group in a clear, digestible manner.
• Ability to manage a budget and the associated processes.
• A great mix of creative and analytical thinking.
• The ability to flourish with minimal guidance, be proactive and to handle uncertainty, ambiguity, and the challenge of quickly evolving goals.
• Previousexperience of working within a cloud and or communications industry is desirable but not essential.
  
  Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry's first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics-all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.