Field Based Sales Manager

As Field Based Sales Manager, you'll be responsible for supporting and developing our self-employed Property Consultants who are based across the UK.

You'll act as a sales coach and strategic business partner, helping consultants manage their pipelines, improve conversion, overcome objections, negotiate effectively and ultimately increase the acquisition of new property owners.

You'll combine performance management, data analysis, commercial insight and coaching to ensure our Property Consultants are consistently delivering against expectations and contributing to our growth ambitions.

As Sykes continues to embed an AI operating model, you'll also play an important role in challenging existing ways of working and identifying opportunities to use technology, automation and AI to improve efficiency, capture better data and allow our teams to spend more time on high-value owner interactions.

What You'll Be Doing:

Lead, coach and support a network of self-employed Property Consultants across the UK.

Drive sales performance against targets, monitoring individual and team performance.

Manage and analyse the sales pipeline to identify opportunities, risks and areas for improvement.

Coach Property Consultants through live sales opportunities, including overcoming objections and negotiating with potential owners.

Support consultants in guiding prospective owners through the contract process.

Identify opportunities to improve conversion, owner acquisition and customer experience.

Analyse Property Consultant performance on a weekly and monthly basis.

Identify opportunities to increase revenue and improve commercial performance.

Build and develop networks of referral contacts to support lead generation.

Research and develop target lists to identify new owner acquisition opportunities.

Attend national events and other activities to support lead generation.

Monitor trends and developments within the holiday lettings market and share insight with the wider business.

Work collaboratively with Product, Technology, Data and other teams to improve sales processes and proposition.

Identify opportunities for automation, AI and process simplification across the sales journey.

Help improve the way data is captured and used from the initial contact with potential property owners.

Act as a strategic link between Property Consultants and the wider business.

Contribute to continuous improvement initiatives that increase productivity, efficiency and value creation.

Proven experience managing a field-based sales team against a sales quota.

Strong experience of end-to-end commercial pipeline management.

Previous experience in business development, sales development and/or partnership development.

Strong commercial acumen and a clear focus on achieving sales targets.

Experience coaching and developing salespeople to improve performance and conversion.

Strong negotiation skills and confidence supporting live sales opportunities.

Excellent written and verbal communication skills.

Experience managing remote or geographically dispersed teams.

Confidence presenting to internal and external stakeholders.

Flexibility and willingness to travel to meetings and events nationwide.

A proactive, growth-focused mindset with the ability to identify opportunities and turn them into action.

It would be great if you also have experience with:

The holiday lettings, property or hospitality sector.

Working with property owners or other B2C/B2B2C customer groups.

Sales environments where technology and data are used to improve performance.

SAP Concur.

Implementing AI or agentic workflows to drive efficiency within a sales environment.

Working collaboratively with Product, Technology and Data teams.

At Sykes Cottages, part of Forge Holiday Group, we're building an AI-enabled business where technology, data and innovation help us create exceptional experiences for guests and property owners alike.

We're now looking for a Field Based Sales Manager to lead and develop our network of self-employed Property Consultants across the UK, driving sales performance, owner acquisition and sustainable growth.

This is a high-impact role at the heart of our Property Onboarding team. You'll combine sales leadership, commercial coaching, pipeline management and stakeholder engagement to help our Property Consultants convert more opportunities, improve productivity and deliver against ambitious growth targets.

What We Offer

Annual bonus scheme linked to company performance

️ Generous holiday allowance + extra days with long service

Option to purchase extra holiday days if you wish

A day off for your birthday

2 volunteering days per year

Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay)

Pension scheme with employer contributions

Discounted and last-minute stays at Forest Holidays and Sykes Cottages for you, your friends & family

️ Special offers and discounts designed to enhance your overall wellbeing

️ Health cash plan & life assurance

Training & development opportunities

24/7 mental health support

Employee savings scheme

Long service awards and company event

Inclusion & Belonging: We believe our strength comes from diverse perspectives and experiences. We encourage everyone to bring their authentic self to work, and we actively welcome applicants from all backgrounds. If you need adjustments during the recruitment process, our team will be happy to help.