Employer Brand Manager - 12 month - Fixed Term Contract

The Employer Brand Manager (Group) is at the forefront of positioning Tesco as the number one retail employer of choice. You'll shape and deliver a bold, stand-out employer brand strategy that cuts through and connects with our ключ audiences. You'll bring our Employer Value Proposition (EVP) to life through high-impact campaigns, always-on advocacy and a strong social presence. Turning real colleague stories into authentic, culturally relevant content, you'll build pride, spark advocacy and strengthen belonging across Tesco. Sitting at the heart of Brand, People and Communications, you'll lead flagship campaigns and drive continuous engagement programmes. Working closely with Group Communications, Talent Acquisition and People teams, you'll ensure a clear, consistent and compelling experience at every stage of the colleague and candidate journey. You will be responsible for

• Own and deliver Tesco's Group Employer Brand activation plan, aligned to our EVP, Masterbrand and People strategy.
• Lead standout, integrated employer brand campaigns across social, digital and paid channels, including key EVP moments.
• Bring our brand to life through authentic, colleague-led storytelling that reflects real experiences and our values.
• Drive our global advocacy and social strategy across platforms like LinkedIn, Glassdoor, Indeed, Meta and TikTok.
• Build always-on content that amplifies colleague voices in a way that feels real, credible and scalable.
• Partner closely with Group Communications, Talent Acquisition and People teams to ensure a consistent employer brand across campaigns, colleague initiatives and candidate touchpoints.
• Act as a centre of expertise, supporting markets to adopt and activate employer brand campaigns effectively.
• Use insight and data to measure performance, optimise campaigns and continuously improve impact across key metrics including engagement, advocacy and reach.
  
  Proven experience in brand, employer brand, recruitment marketing or communications.
• A strong grasp of campaign planning, social strategy and compelling storytelling.
• Experience collaborating with creative and media agencies to deliver high-quality, impactful work.
• Confidence navigating complex stakeholder environments within large, matrix organisations.
• Excellent organisational skills, with the ability to manage multiple priorities at pace.
• A genuine passion for people, culture and inclusion - and a drive to deliver work that truly makes a difference., Disability Confident
About Disability Confident A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to .

Tesco has become a market leader by doing the little things that really matter for our customers and colleagues. It's part of what makes Tesco such a great place to work, and we're proud to have been accredited as one of Britain's Top Employers again this year. We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers. But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business. We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers


• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing