Email Marketing Specialist

We are now looking for an Email Marketing Specialist (Maternity Cover) to join our Digital Marketing team and support our growing European business for a 12 month fixed term contract. This role is hybrid, with a minimum of 1 day a week at our offices at Chiswick Park, London. Main Objective of Position: The role is responsible for the end-to-end execution of multilingual email and omnichannel campaigns across European markets. This role plays a critical part in delivering multiple accurate, timely, and high-quality communication campaigns that support marketing, events, and commercial objectives. What We are Looking For You are a creative and detail-oriented marketing professional who thrives in a fast-paced environment. You enjoy crafting engaging email campaigns, working with data to optimise performance, and take pride in delivering accurate, high-quality communications that enhance the customer experience, able to evaluate priorities without compromising quality. Key Responsibilities

• Execute multilingual email marketing campaigns using an omnichannel platform, ensuring flawless setup, testing, and on-time delivery. Own the campaign execution process end to end, including final checks and implementation of last-minute changes prior to send. Build, manage, and optimise automated customer journeys, including welcome series, abandoned cart, post-purchase, and re-engagement flows. Collaborate closely with the design team to develop email templates that are visually engaging, on-brand, and optimised for performance. Manage customer databases, including audience creation, segmentation, data hygiene, and contact clean-up. Work cross-functionally with marketing, events, business development, design, and other stakeholders to ensure email activity aligns with overall strategy and brand guidelines. Maintain accurate and up-to-date records of tasks and progress within the task management system. Provide ad-hoc support for email project
setup and manage incoming email-related requests via the task management system.
• Other duties as assigned by management to support the delivery of business operations.
  
  Key Competencies: Exceptional attention to detail (critical for success in this role), Solution focused Design and aesthetic sensibility Flexibility and adaptability in a fast-moving environment Excellent time management and prioritisation skills Confident decision-making and ownership mindset
Knowledge & Skills
• Strong organisational and project management skills, with the ability to manage multiple campaigns concurrently. Solid knowledge of email marketing best practices, deliverability, and industry standards. Comfortable working both independently and collaboratively within cross-functional teams. High level of proficiency with email marketing platforms such as Mailchimp, ActiveCampaign, Klaviyo, HubSpot, Marketo, or similar. Hands-on experience with email marketing automation and customer journey building. Strong understanding of data management, segmentation, and audience targeting and good understanding of data privacy regulations, including GDPR (and CCPA where applicable).
Experience Essential:
• Bachelor's degree or equivalent professional experience and minimum of 2 years work experience in email marketing Technically confident and comfortable working with marketing technology tools Bilingual standard of written and spoken English, European language skills is plus Experience prioritising multiple tasks while meeting tight deadlines
Desirable
• Experience with HTML and CSS for email design and coding Experience of working with an international team, across different time zones and experience of working in wellness and beauty industry